MEDIA KONSERVASI
Vol. 28 No. 3 (2023): Media Konservasi Vol 28 No 3 December 2023

Visitor Perception of Kintamani Agro-ecotourism in Bali During The COVID-19 Pandemic

Surya Diarta, I Ketut (Unknown)
Artini, NI Wayan Putu (Unknown)



Article Info

Publish Date
02 Jan 2024

Abstract

The COVID-19 pandemic has hampered agro-ecotourism's economic, social, and environmental benefits. Previous studies have ignored visitor experiences, sustainability, and secondary data. A pandemic-era field assessment of Kintamani agro-ecotourism fills this gap. Purposive sampling was used to select 100 local visitors for the survey. Perceptual class intervals and WarpPLS 7.0 were used to analyze the data. Kintamani agro-ecotourism destination services and guest loyalty scored the highest. Attributes and service quality affected visitor satisfaction and loyalty, whereas the CHSE program measures did not. These findings include improving attributes and service quality, encouraging sustainability, collaborating with local communities and stakeholders, and developing innovative products and services for Kintamani agro ecotourism. Diverse market segments may be immersed in a region's culture and nature. Kintamani agro-ecotourism requires strong branding, marketing, and data-driven decision-making. Crisis management plans and sustainable infrastructure can help agro-ecotourism to survive unexpected disasters. Agro-ecotourism in Kintamani depends on the adaptation, innovation, and preservation of a region's natural and cultural legacy.

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Journal Info

Abbrev

konservasi

Publisher

Subject

Earth & Planetary Sciences Education

Description

Media Konservasi is a scientific journal in the field of Natural Resources and Environmental Conservation and the first in Indonesia to discuss issues about conservation. Media Konservasi is published three times a year in April, August, and December. Media Konservasi is committed to publishing good ...