Amalee: Indonesian Journal of Community Research & Engagement
Vol 5 No 1 (2024): Amalee: Indonesian Journal of Community Research and Engagement

Youth Economic Empowerment Strategy Based on the Utilization of the YouTube Platform in YouTuber Tapen Bondowoso Village

Fawaid, Yazidul (Unknown)
Ulfah, Mariyah (Unknown)
Masruroh, Nikmatul (Unknown)



Article Info

Publish Date
15 Jan 2024

Abstract

Tapen Bondowoso village in Bondowoso Regency has undergone digital transformation, evolving into a YouTuber Village driven by the creative endeavors of its youth. This qualitative phenomenological research investigates the use of the YouTube platform in the village, outlines the youth economic empowerment strategy through content creation, and assesses the economic status of youth pre, and post-empowerment. Utilizing snowball techniques, the researchers identified young YouTubers as informants and employed interviews, observations, and documentation. Findings reveal active community participation in YouTube content creation, motivated by economic and environmental factors. The empowerment strategy encompasses enablement, strengthening, protection, support, and maintenance. Post-empowerment, there is a significant positive impact on the economic conditions of youth, evident in improved income and heightened fulfillment of needs. This research highlights the transformative role of YouTube-based empowerment for both individual youths and the broader Tapen village community.

Copyrights © 2024






Journal Info

Abbrev

amalee

Publisher

Subject

Humanities Public Health Social Sciences Other

Description

Amalee: Indonesian Journal of Community Research & Engagement focuses on community engagement program, applied science in community to advance theories, research and practices related to all forms of outreach and engagement. Community engagement means services to society, applying science and ...