Research Horizon
Vol. 4 No. 3 (2024): Research Horizon - June 2024

Japan's Multi-Track Diplomacy in Increasing Its Halal Tourism Branding

Damakhiroh, Wira (Unknown)
Sagena, Uni W. (Unknown)



Article Info

Publish Date
30 Jul 2024

Abstract

This study aims to examine and describe how Japan's Multi-Track Diplomacy enhances its Halal Tourism Branding, using the concepts of Multi-Track Diplomacy, Nation Branding, and Halal Tourism. The study employs a descriptive research method with library research data collection techniques, using secondary data from books, journals, and articles, analyzed qualitatively. The results show that out of the nine actors involved in Japan's Multi-Track Diplomacy to improve Halal Tourism Branding, six actors have been actively engaged. These include Government Institutions such as JNTO and JETRO, Instagram celebrities from Private Citizens, Muslim Communities in Japan, Business Actors, and the media as intermediaries, specifically Nippon Hoso Kyokai (NHK) World Japan. The findings indicate that various actors play crucial roles in promoting Japan's halal tourism and enhancing its branding image among the public.

Copyrights © 2024






Journal Info

Abbrev

RH

Publisher

Subject

Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby ...