Research Horizon
Vol. 4 No. 3 (2024): Research Horizon - June 2024

The Effect of Shopping Lifestyle, Risk Perception, and Price on Purchase Decisions of Fake Luxury Bags

Ringo, Vebyla Ronaria Br Siringo (Unknown)
Nuvriasari, Audita (Unknown)

Article Info

Publish Date
01 Aug 2024

Abstract

This study aims to analyze the influence of Shopping Lifestyle, Risk Perception, and Price on Purchase Decisions for Counterfeit Luxury Brands Charles and Keith Bags. The sample in this study was 100 respondents who purchased Counterfeit Luxury Brands Charles and Keith Bags online in the marketplace. The sampling technique used was purposive sampling. The data analysis tool used Multiple Linear Regression Analysis. The results of the study prove shopping Lifestyle has a positive and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags. Risk Perception has a negative and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags. Price has a positive and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags.

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Journal Info
Research Horizon
Website

Abbrev

RH

Publisher

Lifescifi

Subject

Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby ...