Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Vol. 5 No. 1 (2024): Januari

The Effect Of Total Quality Management (TQM) and Product Innovation Toward Competitive Advantages

Dwi Shinta, Seftya (Unknown)
Oktridarti , Levy (Unknown)
Rosyadi , M. Imron (Unknown)

Article Info

Publish Date
23 Jan 2024

Abstract

This study aims to provide empirical evidence of the Effect of Total Quality Management (TQM) and Product Innovation on Competitive Advantage in the of SMEs food products and crafts typical city of Bengkulu.The data used in this study are primary data, obtained by distributing questionnaires. The sample in this study was 37 SMEs food products and crafts typical city of Bengkulu who had opened and had been operating for at least 5 years. The analysis technique uses the assistance of the SmartPLS 3.0 program. The results showed that Total Quality Management (TQM) contributes to Competitive Advantage and Product Innovation does not conflict with Competitive Advantage.

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Journal Info
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Website

Abbrev

JURNALEMAK

Publisher

Indonesian Journal Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak ...