ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Vol. 5 No. 2 (2024): September

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram

Sasmita, Aprilia Ayu (Unknown)
Athar, Handry Sudiartha (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Website

Abbrev

alexandria

Publisher

Universitas Mataram

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences

Description

ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal ...