Articles
<![CDATA[Apakah Innovative Value Berpengaruh Terhadap Kepuasan Wisatawan? Sebuah Peran Halal Destination Image ]]>
<![CDATA[Athar, Handry Sudiartha]]>;
<![CDATA[Mulyono, Lalu Edy Herman]]>;
<![CDATA[Sutanto, Himawan]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Khusus) - Acceptance ]]>
Publisher : <![CDATA[Program Studi Pariwisata - Universitas Internasional Batam ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (17.293 KB)
<![CDATA[Penelitian ini bertujuan menganalisis pengaruh Innovative Value terhadap Kepuasan Wisatawan Domestik di kabupaten Lombok Tengah yang dimediasi oleh Halal Destination Image. Nilai-nilai inovasi sangat dibutuhkan dalam destinasi wisata untuk meningkatkan kepuasan wisatawan. Penelitian ini menggunakan sampel sebanyak 154 yang respondennya merupakan wisatawan domestik yang berkunjung ke kabupaten Lombok Tengah. Teknik sampling yang digunakan adalah accidental sampling. Penelitian ini menggunakan data primer melalui kuesioner yang berisi hasil jawaban responden. Kuesioner yang telah terkumpul kemudian dianalisis menggunakan Structural Equation Model (SEM). Hasil penelitian ini menunjukkan adanya pengaruh yang positif dan signifikan atas innovative value terhadap halal destination image. Untuk variabel innovative value memiliki pengaruh langsung terhadap kepuasan wisatawan namun tidak signifikan, sedangkan halal destination image berpengaruh signifikan terhadap kepuasan wisatawan.]]>
<![CDATA[Pengaruh Customer Experiences Terhadap Kepuasan Wisatawan Domestik: Peran Mediasi Halal Destination Image ]]>
<![CDATA[Athar, Handry Sudiartha]]>;
<![CDATA[Mulyono, Lalu Edy Herman]]>;
<![CDATA[Sutanto, Himawan]]>
<![CDATA[ Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Khusus) - Acceptance ]]>
Publisher : <![CDATA[Program Studi Pariwisata - Universitas Internasional Batam ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (17.293 KB)
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh Customer Experiences terhadap Kepuasan Wisatawan Domestik yang berkunjung ke Kabupaten Lombok Tengah NTB, dengan mediasi Halal Destination Image. Kepuasan wisatawan yang berkunjung merupakan tujuan utama pemberi jasa wisata pada suatu destinasi wisata. Kepuasan wisatawan tentunya tercermin dari pengalaman yang dirasakan oleh wisatawan. Lombok melakukan branding wisatanya dengan halal tourism sehingga destinasi halal menjadi bentuk upaya dalam memberikan wisata yang bersahabat untuk wisatawan. Teknik sampel yang digunakan pada penelitian ini adalah convenience sampling dengan jumlah sampel sebanyak 126 responden dari wisatawan domestik yang pernah berkunjung ke Kabupaten Lombok Tengah. Data yang digunakan adalah data primer melalui kuesioner yang berisi jawaban-jawaban responden. Teknik analisis yang digunakan adalah Structural Equation Model (SEM). Hasil dari penelitian ini adalah Customer Experience tidak berpengaruh signifikan terhadap Kepuasan Wisatawan, sementara customer experience memiliki pengaruh langsung terhadap halal destination image meskipun tidak signifikan. Sedangkan halal destination image berpengaruh signifikan terhadap kepuasan wisatawan]]>
<![CDATA[PENGARUH KEPEMIMPINAN, KEDISIPLINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KANTOR KECAMATAN SELONG KABUPATEN LOMBOK TIMUR ]]>
<![CDATA[Athar, Handry Sudiartha]]>
<![CDATA[ Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020) ]]>
Publisher : <![CDATA[Economic Faculty, Attahiriyah Islamic University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (111.062 KB)
<![CDATA[Purpose-The purpose of this study was to analyze the influence of leadership, discipline and work environment on the performance of the Selong District Office staff in East Lombok Regency. Design/methodology/approach- Discrete research approach, a population of 32 people who were determined using census techniques. Analysis using Multiple Linear Regression, Hypothesis testing is done using partial test (t-test), simultaneous test (F-test) and coefficient of determination test (r2) Findings-Based on the results of an analysis of research shows that leadership variables have a positive and significant effect on employee performance with. Disciplinary variables have a significant positive effect on employee performance. Work environment variables have a positive and significant impact on employee performance. Simultaneously the three independent variables, leadership, discipline and work environment together have a significant positive effect on employee performance variables. Implications- The test results show that both the physical and non-physical environment has a positive and significant effect on employee performance. The implication is, office and room conditions must be considered if you want to improve the performance of Selong District Office employees Keywords:Leadership, Discipline, Work Environment, Employee Performance]]>
<![CDATA[Consumer Perceptions Of Service Quality And Prices Of MSMEs Delivery Services ]]>
<![CDATA[Athar, Handry Sudiartha]]>;
<![CDATA[Faerrosa, Lady]]>;
<![CDATA[Sutanto, Himawan]]>
<![CDATA[ AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 1 (2023) ]]>
Publisher : <![CDATA[Univeristas Islam Bandung ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/amwaluna.v7i1.11171
<![CDATA[Consumer perception is very important for business. This study aims to explore consumer perceptions of service quality and prices for MSMEs delivery services. Ten informants in this study are consumers who have used the services. The data analysis carried out is by reducing the results of interviews that are considered relevant, displaying data in the form of data groups that show the dimensions of perception, and drawing conclusions after careful analysis. The results show that consumer perceptions of the quality of MSMEs delivery services are mostly positive. However, in terms of responsiveness, the response time is currently still considered too slow so that it often causes consumer dissatisfaction. This is certainly seen as a weakness for MSMEs and needs to be solved in order to stay in business. This study also found that the use of uniforms by MSME delivery services is also important for consumers. Thus, this can begin to be made a priority by MSMEs to build a positive consumer perception of MSMEs. Meanwhile, the perception of consumers towards the price set by MSMEs is in accordance with consumer purchasing power and the quality of services. Therefore, it is concluded that it is in accordance with the Islamic economy. The results can be used as a reference by MSMEs and large-scale businesses, not only at the location of this study, but also in other regions in evaluating business strategies and developing innovative delivery services that suit consumer needs.]]>
<![CDATA[Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Implusive Buying Pada Meekow Mataram ]]>
<![CDATA[Nazari, Sulhan]]>;
<![CDATA[Athar, Handry Sudiartha]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29303/alexandria.v5iSpecialIssue.620
<![CDATA[This research aims to determine the influence of hedonic motive and shopping lifestyle on Meekow Mataram. This research was conducted on Meekow in Mataram. This type of research is causal associative research which aims to determine the influence of hedonic motive and shopping lifestyle on impulsive buying. The data collection tool is carried out through distributing questionnaires to consumers who had made impulsive purchases at Meekow Mataram. The sample used was 100 samples using non-probability sampling techniques where samples were taken non-randomly with purposive sampling. The data processing technique uses multiple linear regression analysis methods with the help of the IBM SPSS 22 software application. The results of this study show that the hedonic motive and shopping lifestyle variables have a positive and significant effect on impulsive buying in Meekow Mataram.]]>
<![CDATA[Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram ]]>
<![CDATA[Sasmita, Aprilia Ayu]]>;
<![CDATA[Athar, Handry Sudiartha]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29303/alexandria.v5i2.666
<![CDATA[This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.]]>
<![CDATA[The Effect of Halal Destination Image and Tourist Motivation on Revisit Intention: The Role of Halal Experience Satisfaction ]]>
<![CDATA[Herman, Lalu Edy]]>;
<![CDATA[Athar, Handry Sudiartha]]>;
<![CDATA[Dakwah, Muhammad Mujahid]]>
<![CDATA[ Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 8 No. 1 (2024): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/amwaluna.v8i1.3471
<![CDATA[Revisit intention is interesting to be studied because it relates to the behavior of tourists to revisit, particularly during the post-covid-19 pandemic that has limited tourist visits to a destination for quite a long time. Experience, in the hospitality and tourism context, is a significant concept used to understand consumer behavior. The travel experience begins before arriving at the destination, ends with memories of the experience, and plans to revisit it in the future. This study aims to investigate the effect of halal destination image and tourist motivation on the speed of deciding to revisit halal tourism destinations through halal experience satisfaction tourism destinations in Lombok Island. This study used a quantitative method with 200 domestic and foreign tourists as respondents. The results of the study showed that halal destination image and tourist motivation could not directly accelerate the tourists' decision to revisit, but they had to go through halal experience satisfaction.]]>
<![CDATA[The Influence of Hedonic Motive, Shopping Lifestyle and Religiosity on Customer’s Impulse Buying Behavior: Moderated by Fear of Missing Out ]]>
<![CDATA[Athar, Handry Sudiartha]]>;
<![CDATA[Faerrosa, Lady]]>
<![CDATA[ Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 9 No. 1 (2025): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah ]]>
Publisher : <![CDATA[UPT Publikasi Ilmiah UNISBA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29313/amwaluna.v9i1.4562
<![CDATA[In recent years, there has been significant change in consumer behavior, particularly in the decision-making process and its influence on purchase intentions. Diverse market conditions, characterized by increased competition, have underscored the importance of understanding factors affecting consumer behavior. This study aims to explore the influence of hedonic motives, shopping lifestyle, and religiosity on impulse buying among customers of Muslim fashion stores with Fear of Missing Out (FOMO) as a moderating variable. The research employs a quantitative approach with purposive sampling technique to select 100 Muslim women respondents. Data collection is conducted through online questionnaires and analyzed using Structural Equation Modeling Partial Least Squares (SEM PLS). The findings demonstrate that hedonic motives and shopping lifestyle significantly and positively influence impulse buying, while religiosity also plays a role in enhancing impulsive purchasing behavior. However, FOMO does not significantly moderate the relationship between religiosity and impulse buying. These results highlight the interplay between psychological and cultural factors in shaping consumer behavior in niche markets. The study provides actionable insights for marketers in the Muslim fashion sector to design targeted strategies that resonate with consumer motivations. Additionally, it contributes to the theoretical understanding of consumer behavior within the context of religious and cultural influences, offering a foundation for future research in this domain.]]>
<![CDATA[Pengaruh Sport Event dan Ketersediaan Fasilitas Halal Terhadap Minat Berkunjung Kembali Wisatawan Muslim ke Kek Mandalika dengan Destination Image Sebagai Variabel Intervening ]]>
<![CDATA[Praditia, R Janitra Hendra]]>;
<![CDATA[Saufi, Akhmad]]>;
<![CDATA[Athar, Handry Sudiartha]]>
<![CDATA[ Jurnal Pendidik Indonesia (JPIn) Vol 5, No 2: Oktober 2022 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Intan Cendekia ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47165/jpin.v5i2.345
<![CDATA[Tourist interest coming to Lombok is at a level that has not been maximized, this can be seen from the room occupancy rate which is not up to 50%. The purpose of this study was to determine the effect of sport events and the availability of halal facilities on the interest of returning Muslim tourists to Kek Mandalika with destination image as an intervening variable. The sample in this study amounted to 50 samples. The instrument used in this research is a questionnaire. Data were analyzed using multiple regression with the help of Partial Least Square (PLS) program. Based on the results of the study, it can be concluded that the influence of the Sport Event variable on the variable of interest in visiting again has a positive and significant effect. The effect of the variable Availability of Halal Facilities on the variable of interest in revisiting does not have a significant effect. The effect of the Sport Event variable on the Destination Image variable has a positive and significant effect. The effect of the Availability of Halal Facilities on the Destination Image variable has a positive and insignificant effect. The effect of the Destination Image variable on the variable of revisit interest has a positive and significant effect. The effect of Detination Image as a mediating variable or intervening Sport Event on the Interest to Visit Again. The mediation variable Destination Image does not mediate the variable Availability of Halal Facilities on Interest in Returning or is categorized as No Mediation]]>
<![CDATA[MARKET ORIENTATION AND PRODUCT INNOVATION AS AN MSME MARKETING STRATEGY ]]>
<![CDATA[Faerrosa, Lady]]>;
<![CDATA[Athar, Handry Sudiartha]]>;
<![CDATA[Widiana, Harmi]]>
<![CDATA[ AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 6, No 2 (2022) ]]>
Publisher : <![CDATA[Univeristas Islam Bandung ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (279.605 KB)
|
DOI: 10.29313/amwaluna.v6i2.10044
<![CDATA[Marketing performance is one of the benchmarks for the company's success strategy. There are many factors that can affect the company's performance. This study aims to examine market orientation and product innovation on the marketing performance of culinary SMEs. Respondents in this study were culinary MSMEs with the ordinary types of processed foods throughout the city of Mataram, Indonesia. The sampling technique used is simple random sampling. The questionnaire containing 17 questions was distributed to all respondents. The data analysis technique used in this research is the multiple linear regression technique through the SPSS version 16.0 application for windows. The results of this study indicate that the level of market orientation and product innovation of respondents is relatively high, but only product innovation significantly affects marketing performance. On the other hand, market orientation is not proven to have an effect on marketing performance. However, market orientation and product innovation together can significantly affect marketing performance. Thus, the results of this research become the basis for carrying out business efforts and market-oriented strategies and increasing product innovation.]]>
