Etika dalam Periklanan Menyeimbangkan Kreativitas dan Tanggung Jawab Sosial

Muhammad Yusuf Wibiseno
Daniel Handoko

Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial

Advertising is an important tool in marketing communications, where creativity plays a key role in attracting consumer attention and conveying messages. However, there is a social responsibility that advertisers must uphold to ensure that the messages conveyed are not only creative but also ethical and do not harm society. This journal explores how a balance between creativity and social responsibility can be achieved in advertising practice.