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All Journal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Muhammad Yusuf Wibiseno
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Humanities Social Sciences

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Etika dalam Periklanan Menyeimbangkan Kreativitas dan Tanggung Jawab Sosial Muhammad Yusuf Wibiseno; Daniel Handoko
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3876

Abstract

Advertising is an important tool in marketing communications, where creativity plays a key role in attracting consumer attention and conveying messages. However, there is a social responsibility that advertisers must uphold to ensure that the messages conveyed are not only creative but also ethical and do not harm society. This journal explores how a balance between creativity and social responsibility can be achieved in advertising practice.
Co-Authors Handoko, Daniel