Binus Business Review
Vol 2, No 1 (2011): Binus Business Review

The Importance of Understanding Cultural Awareness for Managers in the Hospitality Industry (in Indonesia)

Oktadiana, Hera (Unknown)
Djauhar, Rendy Herindra (Unknown)

Article Info

Publish Date
30 May 2011

Abstract

Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person. This paper adjusts how important the understanding of cultural diversity and pragmatic implementation from several cross cultural communication theory, especially for managers in hotel industry. This paper also describes examples of cultural attitude and habits from some countries that could be refferences in workforce diversity. 

Copyrights © 2011




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Journal Info
Binus Business Review
Website

Abbrev

BBR

Publisher

Universitas Bina Nusantara

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...