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All Journal Binus Business Review
Rendy Herindra Djauhar, Rendy Herindra
Bina Nusantara University
Economics, Econometrics & Finance

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The Importance of Understanding Cultural Awareness for Managers in the Hospitality Industry (in Indonesia) Oktadiana, Hera; Djauhar, Rendy Herindra
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1131

Abstract

Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person. This paper adjusts how important the understanding of cultural diversity and pragmatic implementation from several cross cultural communication theory, especially for managers in hotel industry. This paper also describes examples of cultural attitude and habits from some countries that could be refferences in workforce diversity. 
Co-Authors Hera Oktadiana, Hera