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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Media Wisata Binus Business Review Jurnal Ilmiah Manajemen Kesatuan Journal of Sustainable Tourism and Entrepreneurship
Hera Oktadiana, Hera
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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How Customers Choose Hotels Oktadiana, Hera; Kurnia, Andhika
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1158

Abstract

In the advancement of hospitality industry, thus it is important for hotel sales and marketing to understand the customer behavior in order to create effective marketing. Factors that influence customer behavior as individuality consist of personal and interpersonal factors. Personal factors include the needs, wants, motivation, perception, learning, personality, lifestyle, and self-concept. Meanwhile, interpersonal factors come from culture and sub-culture, group references, customers through stages before deciding to purchase. Begin with the awareness about the needs, customers then find information about the product or service that could be used to solve the problems. After having the information, customers select the best product and service before deciding to purchase. After purchasing, the last stage is evaluation of product and service, whether it is satisfying or not.
Hubungan antara Demografi Konsumen dengan Kepuasan terhadap Layanan Paket Perawatan Spa di GY Spa Jakartal Oktadiana, Hera; Yuliana, Yuliana
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1103

Abstract

Spa industry has been growing quite fast in many parts of the world, including Indonesia. The prospect of spa business is still very positive and wide open. There are many varieties of spas offered, such as day spas, hotel-based spas, resort spas and destination spas. Regardless of the type of spa, most spa operators provide massage and nutrition related services. GY Spa, one of the best spa operators in Jakarta offers several spa packages which include body massage, body treatment, body scrub, face massage and aromatheraphy. This research aims to find the correlation between the demographic segmentation and the consumer satisfaction towards the spa packages in GY Spa. Based on the research, it is found that education, occupation and nationality have no correlation toward the consumer satisfaction, while age and gender shown to have correlation. Female and the younger customers are more satisfied with the spa packages offered by GY Spa. 
The Importance of Understanding Cultural Awareness for Managers in the Hospitality Industry (in Indonesia) Oktadiana, Hera; Djauhar, Rendy Herindra
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1131

Abstract

Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person. This paper adjusts how important the understanding of cultural diversity and pragmatic implementation from several cross cultural communication theory, especially for managers in hotel industry. This paper also describes examples of cultural attitude and habits from some countries that could be refferences in workforce diversity. 
Prioritizing the Development of Indonesian Culinary Businesses Over the Legal Transition of International Food Businesses in Relation to Traditional Nusantara Cuisine Kusnedi, Rahmat; Arafah, Willy; Ingkadijaya, Rahmat; Oktadiana, Hera
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2682

Abstract

Traditional food from different parts of Indonesia is very diverse. However, the growth of Nusantara’s culinary business often faces problems, both in terms of legislation and competition with the growing foreign food business. Compared to food business laws in other countries that are more organized and supportive, Indonesian laws that regulate the protection and promotion of traditional foods are often uncompetitive. National food business law resistance to traditional Nusantara food is one of the obstacles to the growth of Nusantara's culinary business. More expert strategies are needed to improve the competitiveness of traditional food products as Indonesian traditional food trends continue to shift due to imported food. Behavioral theories that focus on perception, subjective norms, and behavioral control are used in this study to measure how millennials use Indonesian food. The results show that consumers have a good perception of local food. However, the lowest average value of all variables suggests that the perceptions of important people do not influence them dominantly in consuming local foods. Therefore, there is a need for efforts to raise public awareness and concern for traditional Nusantara food as well as to increase professionalism in the development of the Nusantara culinary business. Keywords: Nusantara's culinary business, food business law, traditional food, regulation, protection of intellectual property rights
Cultural preservation as a catalyst for sustainable tourism: Challenges and potentials in Cimande tourism village, Indonesia Soeswoyo, Dina Mayasari; Arafah, Willy; Oktadiana, Hera; Budiman, Surya Fadjar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2458

Abstract

Purpose: This study aimed to investigate the cultural potential and challenges of preserving the intangible cultural heritage and living culture of Cimande Tourism Village to enhance its development as a sustainable tourism destination. Research Methodology: A qualitative approach was used, with data collected through Focus Group Discussions (FGDs) and in-depth interviews involving cultural practitioners, POKDARWIS (tourism committees), local residents, and government officials. Results: The study identified nine key cultural elements, including Pencak Silat, traditional medicine, and local rituals, while highlighting 11 major challenges, including insufficient stakeholder support, low community participation, limited human resource capacity, and minimal use of digital marketing. Limitations: This study focuses on cultural preservation efforts, specifically in Cimande Tourism Village, using qualitative methods such as thematic analysis and CAQDAS NVivo, limiting its scope. Contribution: This study deepens the understanding of how local culture can promote sustainable tourism, particularly in rural areas rich in cultural traditions such as Cimande. These findings provide valuable insights for tourism village managers and local governments to balance cultural preservation with economic growth through tourism. Novelty: This study offers a comprehensive exploration of the integration of local culture with sustainable tourism development in Cimande Village, an area that has not been extensively studied.
Pengembangan Media Interpretasi Non Personal sebagai Upaya Mendukung Wisata Edukasi di Obyek Wisata Taman Balekambang Kota Surakarta Setiawan, Puguh Andhi; Oktadiana, Hera; Suheryadi, Heru
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.873

Abstract

Non-personal interpretation is the delivery of information that uses audio, audio-visual, multimedia, painting, panels and displays, sculptures so that visitors can understand directly. Balekambang Park tourism object is located in the city of Surakarta. From year to year the number of tourist arrivals to the Balekambang Park has increased, but there are still some visitors who still do not care about the environment and messages delivered through the facility in the form of non- personal interpretation media at Balekambang Park, so there are many violations and visitors do not know important information that should be able to provide education. Balekambang Park has a variety of non-personal interpretation media in the form of maps of the area, information boards, direction boards and rules and prohibitions boards that can provide new experiences and information and educate visitors to maintain the preservation of tourism objects along with the attractions and facilities in them. The results of the data from the identification of non-personal interpretation media that already exist in Balekambang Park and the distribution of questionnaires are used as a reference to make the development of non-personal interpretation media interesting and can educate visitors. The development is in the form of developing forms, designs, messages, as well as placement and additions to existing and existing interpretation media. Interpretation media developed into educational facilities include regional maps, historical information boards, regulatory and ban boards, directions boards and the addition of labels for flora and fauna as attractions in Balekambang Park.
How do Tourists Perceive Risk and Develop Travel Preparedness? Influence of Destination Attributes and Knowledge Rahmafitria, Fitri; Setiyorini, Heri Puspito Diyah; Hindayani, Purna; Oktadiana, Hera; Ramadhan, Andrian
Jurnal Manajemen Hutan Tropika Vol. 31 No. 2 (2025)
Publisher : Institut Pertanian Bogor (IPB University)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7226/jtfm.31.2.171

Abstract

This study explores how destination attributes, such as accessibility, natural attractions, facilities, and disaster knowledge, influence tourists' risk perceptions, ultimately shaping their travel preparedness. Data were collected through questionnaires distributed to 806 tourists visiting a tsunami-prone beach destination in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was implemented in the analysis. The findings indicate that accessibility and well-developed tourist facilities tend to lower tourists’ perceived risk, while disaster knowledge heightens it, leading to improved preparedness. Tourists generally feel safer when destinations offer accessible amenities and infrastructure, yet this sense of security may inadvertently decrease their readiness for disasters. This situation creates a paradox: While enhanced accessibility and high-quality amenities contribute to visitor satisfaction, they can unintentionally lower risk perception and preparedness levels. The study challenges the conventional view that accessibility and amenities are inherently beneficial, highlighting the importance of balancing these attributes with proactive risk management strategies. Destination providers, destination management organizations (DMOs), and governments should enhance tourists’ disaster awareness through well-crafted guidelines, educational campaigns, and community engagement programs; these efforts help equip tourists with the necessary knowledge to respond effectively in emergency situations. At the same time, they contribute to the development of safer and more enjoyable tourist destinations.
Co-Authors Andhika Kurnia, Andhika Budiman, Surya Fadjar Dina Mayasari Soeswoyo, Dina Mayasari Fitri Rahmafitria, Fitri Heri Puspito Diyah Setiyorini Heru Suheryadi Hindayani, Purna Kusnedi, Rahmat Rahmat Ingkadijaya Ramadhan, Andrian Rendy Herindra Djauhar, Rendy Herindra Setiawan, Puguh Andhi Willy Arafah, Willy Yuliana Yuliana