<![CDATA[Market prices fluctuations for horticultural commodities put farmers at risk of loss. Partnership becomes solution to overcome this problem because it guarantees an agreement on the price and the sale of crops. Partnership cooperation is carried out by potato farmers in Madyogondo Village together with PT Prima Sukses Sejati Abadi in the cultivation of Bliss potato varieties. This study aims to analyze the level of satisfaction and loyalty of partner potato farmers towards partnership cooperation with PT Prima Sukses Sejati Abadi. The research was conducted in January – April 2022 in Ngablak District, Magelang Regency, Central Java, with 36 respondent members. The analysis methods are the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and Customer Loyalty Index (CLI). Primary data were collected through interviews using questionnaires, and secondary data were obtained from other references, such as Central Bureau of Statistics, District Agriculture Office, and related literature. The research results that potato farmers are satisfied on the partnership with PT Prima Sukses Sejati Abadi, with a Customer Satisfaction Index (CSI) value of 71,0. Farmer loyalty indicators shows that farmers have a loyal attitude towards partnership cooperation with PT Prima Sukses Sejati Abadi, with a Customer Loyalty Index (CLI) value of 72,00%. The result suggests that partner companies can improve the quality of partnerships and evaluate the attributes of providing bonuses to partner farmers. Partner farmers need to maximize the implementation of potato farming so that the harvest can be absorbed properly by the company.]]>
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