EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 4 No. 1 (2023): November 2023

Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia

Lutfiani, Izah (Unknown)
Farisi, Herdian (Unknown)
Yuliana, Ade (Unknown)

Article Info

Publish Date
30 Nov 2023

Abstract

This research aims to analyze the impact of visual merchandising, store atmosphere, and hedonic shopping motivation on impulse buying, with positive emotion as a mediator for KKV Indonesia consumers. The research involved 120 respondents selected through purposive sampling. Data was collected through questionnaires and analyzed using the SEM-PLS method with the help of SmartPLS software. Based on the results, visual merchandising, store atmosphere, and hedonic shopping motivation significantly impact positive emotion. Positive emotion, in turn, has a significant effect on impulse buying. Positive emotion can act as a mediator in the relationship between visual merchandising, store atmosphere, hedonic shopping motivation, and impulse buying.

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Journal Info
EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Website

Abbrev

embiss

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial with e-ISSN Number 2747-0938 (Online) is a journal publishes by CV ODIS, published original scholarly papers across the whole spectrum of economics, management, business administration, and social science. The journal attempts to assist in the ...