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All Journal Jurnal Dinamika Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Soedirman Economics Education Journal Jurnal Manajemen dan Bisnis Jayakarta Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Abdi Masyarakat Indonesia Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Abdi Masyarakat Multidisiplin Jurnal Manajemen dan Bisnis Madani KENDALI: Economics and Social Humanities ESOCHUM: Economics, Social and Humanities Journal Nanggroe: Journal Of Scholarly Service JMBD Nanggroe: Journal of Scholarly Service GEMBIRA (Pengabdian Kepada Masyarakat) Sinergi Abdimas: Jurnal Pengabdian Masyarakat JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Dinamika Sosial dan Sains JEBA Journal of Islamic Economics and Business Studies (JIEBS)
Herdian Farisi
Program Studi Manajemen, Fakultas Sosial. Ekonomi Dan Humaniora, Universitas Nahdlatul Ulama Purwokerto, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGEMBANGAN INOVASI DAN PEMASARAN PRODUK KERUPUK BERBASIS IKAN LELE PADA KARANG TARUNA KARYA 4 DI DESA KEBOCORAN KECAMATAN KEDUNGBANTENG KABUPATEN BANYUMAS Sukirno; Eti Wahyuningsih; Herdian Farisi
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 1 (2022): April : Jurnal abdi Masyarakat Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.381 KB) | DOI: 10.56127/jammu.v1i1.85

Abstract

Karang Taruna Karya 4 is located in the Leak Village consists of all young people totaling 38 people. Karang Taruna Karya 4 most of which are freshwater fish cultivators (pokdakan) who are still active today. The catfish marketing system used by Karang Taruna Karya 4 is currently very conventional and only relies on buyers from middlemen, restaurants or catfish pecel food stalls. Therefore, new ideas or strategies are needed in terms of Product Development and Innovation, Promotion, as well as product distribution that is right on target, effective and efficient but produces encouraging sales, so that it is expected to advance or improve the economy of all members of Karang Taruna Karya 4. The solution offered to overcome these problems is the development of innovation from catfish to catfish crackers. This community partnership program (PKM) aims to train catfish crackers, marketing management training, training on how to make a Home Industry Food permit (PIRT), and providing capital. This PKM has been implemented for 6 months, from April to September 2021. The community groups in this PKM are 10 members of Karang Taruna Karya 4. The target is after training on making catfish crackers, marketing management training, training on how to make PIRT permits, and providing capital, Karang Taruna Karya 4 can grow by 80%. PKM begins with an interview with the Chairperson of Karang Taruna Karya 4. After that, take care of licensing to related parties, prepare material and non-material needed in the implementation of the PKM, and prepare a coordination team in the PKM. Then the analysis was carried out, namely mentoring training on catfish cracker making, marketing management training, training on how to make PIRT permits. The results of the PKM went smoothly, the openness of the Karang Taruna Karya 4 management in conveying problems and discussions related to solutions to problems were obtained well. Currently, the management of Karang Taruna Karya 4 knows how to collaborate with other parties to market and improve online marketing so that catfish crackers are better known and have more buyers.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN MAHASISWA MEMILIH UNIVERSITAS NAHDLATUL ULAMA PURWOKERTO Herdian Farisi; Anjar Safitri
Economics, Social, and Humanities Journal (Esochum) Vol. 2 No. 1 (2022): Economics, Social, and Humanities Journal (Esochum)
Publisher : Faculty of Social, Economics and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.639 KB)

Abstract

The aim is to determine the factors that influence students' decisions to choose Universitas Nahdlatul Ulama Purwokerto and the most dominant factors for students to choose Universitas Nahdlatul Ulama Purwokerto. This study uses an exploratory factor analysis method with the variables studied, namely from internal factors including Motivation, Attitudes, Perceptions, Learning, and external factors including Marketing Mix, Service Quality, Reference Group, and Social Level. The sample used is the student population of Universitas Nahdlatul Ulama Purwokerto Batch 2018 and 2019. The results of the most dominant factor analysis are the Attitude variable with popular indicators, Perception with lecturer competency indicators, Marketing Mix with SPP indicators and the availability of curriculum or study programs of interest, and Quality of Service easily interacts with lecturers or teaching staff.
Peluang Bisnis Limbah Bonggol Jagung Menjadi Briket Pada Kelompok PKK Desa Mentasan Dwi Sukowati; Herdian Farisi; Triat Adi Yuwono
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 3 (2023): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i3.343

Abstract

The purpose of this community service is to assist the community in making briquettes from corncob waste and provide knowledge transfer about briquette product packaging and briquette marketing which can become a business opportunity for the PKK group in Mentasan Village, Cilacap Regency. The method used in carrying out this service is Participation Action Research (PAR). The PAR approach emphasizes solving problems and meeting the practical needs of the community, as well as producing knowledge. The problem that is being solved with the community is related to the accumulation of corncob waste and the production of knowledge in the form of briquette products as well as the transfer of knowledge about how briquettes can have business opportunities through stimulus through counseling on packaging and marketing of briquette products. The results of the dedication show that partners have been able to make corncob waste briquettes independently and have a better understanding of how to package and market briquette products.
Pemberdayaan Pengelolaan Pengrajin Gula Kelapa di Karangtengah dengan Digital Marketing Anjar Safitri; Herdian Farisi; Moehammad Kautsar
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 1 No 1 (2022): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Karangtengah Baturaden merupakan salah satu desa di Kecamatan Baturaden Kabupaten Banyumas Provisnisi Jawa Tengah. Desa Karangtengah merupakan daerah struktur vulkanik dan memiliki beberapa aliran sungai, sehingga banyak pohon kelapa yang tumbuh subur. Seiring berkembangnya zaman muncul beberapa permasalahan yang dihadapi mitra antara lain: semakin sedikitnya penderes, manajemen keuangan yang belum baik, dan belum maksimalnya promosi produk. Tujuan yang ingin dicapai dalam kegiatan pemberdayaan ini adalah untuk memberikan pengetahuanpotensi pengolahan gula kelapa, pemahan keuangan sederhana dalam industri kecil dan strategi pemasaran yang lebih luas. Sedangkan target khusus yang ingin dicapai adalah gula kelapa dengan harga yang bersaing dengan segmentasi pasar yang luas. Maka tindakan yang dilakukan adalah melakukan pendampingan proses perhitungan keuangan industri kecil dan pemasaran yakni dengan (1). Mensosialisasikan potensi gula kepala kepada masyarakat di Desa Karangtengah untuk tetap mengembangkan pengolahan gula kelapa (2) Mensosialisasikan digital marketing (3) Mensosialisaikan perhitungan keuangan sederhana, dan (4) Terpublikasikannya hasil pengabdian masyarakat di jurnal ilmiah nasional. Hasil yang ingin dicapai adalah : produk gula kelapa berkualitas dengan segmentasi pasar yang lebih luas dan pengelolaan keuangan uang yang lebih baik.
Upaya Peningkatan Keterampilan Pembuatan Starter Mikroorganisme Lokal (MOL) untuk Amofer Limbah Pertanian pada Kelompok Tani Ternak Kambing Terus Jaya, Desa Pegalongan, Banyumas Restuti Fitria; Novita Hindratiningrum; Muhammad Rayhan; Subhanul Arafat Chayatul Luthfi; Herdian Farisi
Jurnal Abdi Masyarakat Indonesia Vol 4 No 2 (2024): JAMSI - Maret 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1076

Abstract

Salah satu kelompok tani ternak kambing yang terdapat di Desa Pegalongan adalah KTT Terus Jaya. KTT Terus Jaya berlokasi di Dusun Cunil, Desa Pegalongan, Kecamatan Patikraja, Kabupaten Banyumas. Permasalahan yang sering dihadapi peternak di KTT Terus Jaya adalah sulitnya memperoleh pakan berkualitas terutama saat musim kemarau. Pengolahan limbah pertanian menggunakan teknologi amofer menggunakan starter Mikroorganisme Lokal (MOL) merupakan salah satu solusi untuk mengatasi permasalahan tersebut. Kegiatan pengabdian ini bertujuan untuk meningkatkan keterampilan peternak dalam membuat starter MOL dan amofer limbah pertanian. Metode yang digunakan adalah sosialisasi dan demonstrasi. Pengukuran peningkatan keterampilan dilakukan dengan menggunakan pretest dan Post-test. Hasil yang diperoleh adalah adanya peningkatan keterampilan peternak dalam memanfaatkan limbah di sekitar untuk pembuatan starter MOL berbahan dasar limbah idustri tepung tapioca (onggok) dan amofer jerami padi. Rata-rata skor Post-test yang diperoleh setelah diadakannya sosialisasi dan demonstrasi yaitu sebesar 79,5 menunjukan pemahaman dan keterampilan peternak sudah cukup baik.
Pengaruh Online Customer Review dan Online Customer Rating Terhadap Trust dan Keputusan Pembelian Pada Marketplace Shopee Priyatin, Anteng; Farisi, Herdian
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 1 (2023): November 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i1.281

Abstract

This study aims to examine the impact of online customer reviews, online customer ratings, trust, and purchase decisions on the Shopee online marketplace among Indonesian students. The research employs a quantitative methodology, utilizing a questionnaire as the primary data collection tool. A sample of 200 respondents was selected through purposive sampling. The findings from Structural Equation Modeling (SEM) analysis reveal that online customer reviews exert a significant positive influence on purchase decisions, whereas online customer ratings do not exhibit a significant effect. Both online customer reviews and ratings positively contribute to the establishment of consumer trust. However, the level of trust does not significantly impact purchase decisions. The implications suggest that platforms should enhance their features and services to bolster consumer trust and comprehend the intricate dynamics of how reviews and ratings influence purchase decisions.
Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia Lutfiani, Izah; Farisi, Herdian; Yuliana, Ade
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 1 (2023): November 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i1.282

Abstract

This research aims to analyze the impact of visual merchandising, store atmosphere, and hedonic shopping motivation on impulse buying, with positive emotion as a mediator for KKV Indonesia consumers. The research involved 120 respondents selected through purposive sampling. Data was collected through questionnaires and analyzed using the SEM-PLS method with the help of SmartPLS software. Based on the results, visual merchandising, store atmosphere, and hedonic shopping motivation significantly impact positive emotion. Positive emotion, in turn, has a significant effect on impulse buying. Positive emotion can act as a mediator in the relationship between visual merchandising, store atmosphere, hedonic shopping motivation, and impulse buying.
Pengaruh Kualitas Produk, Celebrity Endorser, Dan Brand Image Terhadap Keputusan Pembelian Produk Kosmetik Aini Tabar, Fadhilatul; Herdian Farisi
Jurnal Manajemen & Bisnis Digital Vol. 2 No. 1 (2023): Jurnal Manajemen dan Bisnis Digital
Publisher : Prodi Manajemen dan Bisnis Digital Universitas Binawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54771/jmbd.v2i1.977

Abstract

Abstrak: Tujuan dari penelitian yaitu 1) mengetahui pengaruh kualitas produk, 2) celebrity endorser, 3) citra merek, 4) kualitas produk, celebrity endorser, dan citra merek secara bersamaan terhadap pemilihan produk merek Wardah. Penelitian ini menggunakan metode pendekatan kuantitatif, SPSS versi 22 digunakan untuk pengolahan data. Populasi berasal dari mahasiswa Universitas Nahdlatul Ulama Purwokerto tahun masuk 2019-2022 Teknik sampel dengan Purposive Sampling, data di dapat dari kuisioner dengan skala pengukurannya menggunkan skala likert. Analisis data menggunakan regresi linier berganda. Telah di dapat berupa hasil 1) terdapat pengaruh dominan antara variabel kualitas produk dengan keputusan pembelian, dibuktikan dengan nilai t hitung (2,286) > t tabel (1,988) dan nilai sig (0,024) < 0,05. 2) pengaruh dominan antara variabel celebrity endorser dengan keputusan pembelian, dibuktikan dengan nilai t hitung (7,311) > t tabel (1,988) dan nilai sig (0,000) < 0,05. 3) terdapat pengaruh yang dominan antara citra merek produk dengan keputusan pembelian, dibuktikan dengan nilai t hitung (12,024) > t tabel (1,988) dan nilai sig (0,000) < 0,05. 4) terdapat pengaruh yang dominan antara variabel kualitas produk, celebrity endorser, dan citra merek terhadap keputusan pembelian, dibuktikan dengan nilai f hitung (189,264) > f tabel (2,698) dan nilai sig (0,000) < 0,05.   Kata kunci: Kualitas produk, Celebrity endorser, dan Citra merek.   Abstract: The goal of this study is to: 1) ascertain the impact of the product's quality, 2) endorsement from celebrities, 3) brand image, and 4) product quality, celebrity endorsement, and brand image all at once on purchase decisions for cosmetics under the Wardah brand. This study adopted a quantitative methodology and utilized SPSS version 22 to handle the data. Students at Purwokerto's Nahdlatul Ulama University for the academic year 2019–2022 made up the study's population. Purposive sampling was utilized as the sample approach for this investigation, and questionnaires with Likert scales were used to gather the data. Multiple linear regression analysis was employed in this study's data analysis. The findings revealed that: 1) there is a significant relationship between product quality and purchasing decisions, which is demonstrated in this instance by the t count (2.286) > t table (1.988) and the sig value (0.024) 0.05; 2) there is a significant relationship between the celebrity endorser variable and the purchase decision, which is demonstrated in this instance by the t count (7.311) > t table (1.988) and the sig value (0.000) 0.05; and 3) T count (12.024) > T table (1.988) and sig value (0.000) 0.05 demonstrate that there is a strong relationship between product brand image and purchasing choice. 4) A significant relationship exists between the variables of product quality, celebrity endorsement, and brand image, as shown by the estimated f value (189.264) > f table (2.698) and the sig value (0.000) 0.05.   Key words: Product quality, Celebrity endorser, and Brand image.
Analysis The Effect of Social Media Advertising on Students’ Purchasing Decisions (Study on UNU Purwokerto) Sukoco, Hendro; Farisi, Herdian; Yuliana, Ade; Krisnaresanti, Aldila
Soedirman Economics Education Journal Vol 5 No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v5i2.10096

Abstract

Social media is the main choice for producers and sellers to massively market their products and services, one of which is by using advertisements provided by social media. The use of advertisements on social media is appropriate because producers or sellers can customize the desired target market in detail both from age, gender, location, hobbies, and others based on the social media user profile. This study will examine the extent to which social media advertising will be able to influence purchasing decisions for a product or service for consumers, especially among students. The research method was carried out by distributing questionnaires and conducting short interviews with 54 students from several study programs at Universitas Nahdlatul Ulama Purwokerto. The results showed that the existence of product or service advertisements on social media had a positive effects on consumers in making purchasing decisions for a product or service. Consumers feel that advertisements on social media help in making purchasing decisions for a product or service. This is expected to encourage the motivation of producers or sellers to further optimize the use of social media advertising as one of the marketing media to support the marketing of their products or services.
OPTIMALISASI STRATEGI PEMASARAN PADA BENGKEL MOTOR DI PURWOKERTO Farisi, Herdian; Ade Yuliana; Hendro Sukoco; Melli Andini
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 04 (2024): AGUSTUS 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari program pengabdian ini adalah untuk membantu GM Motor Purwokerto dalam mengoptimalkan strategi pemasaran mereka untuk meningkatkan produktivitas dan kualitas hidup sehari-hari. Untuk menarik pelanggan baru dan mempertahankan pelanggan yang sudah ada, layanan yang ditawarkan membutuhkan strategi pemasaran yang kuat. Metodologi yang digunakan studi kasus kualitatif, dengan mengumpulkan data melalui wawancara mendalam, studi dokumentasi, dan observasi lapangan. Hasil menunjukkan pentingnya penerapan bauran pemasaran yang terdiri dari orang, proses, harga, promosi, tempat, bukti nyata, dan produk. Implementasi strategi pemasaran yang dikembangkan meliputi peningkatan variasi dan kualitas produk, optimalisasi promosi online, pemanfaatan sistem pembayaran elektronik, penataan ruang yang lebih baik, penyesuaian harga, dan peningkatan kualitas pelayanan. Diharapkan Bengkel GM Motor akan meningkatkan pelayanan pelanggan, penjualan, dan profitabilitas jangka panjang dengan penerapan rencana ini.
Co-Authors Ade Yuliana Ade Yuliana, Ade Adityo Nugroho Adityo Nugroho, Adityo Afrianingsih, Fera agus suprapto Aini Tabar, Fadhilatul Aldila Krisnaresanti, Aldila Alim, Ikhwan Nur Anjar Safitri Anjar Safitri Coca Harliyanto Defi Triana Erminawati erminawati Eti Wahyuningsih Faizah, Nilna Gredenggo, Alfina Fauziah Hanis Adila Lestari Irfan Eko Priono istiqomah istiqomah Izah Lutfiani Karseno Khalallika Aszahratul Imam Kirana Anggun Widyadana Kurniawan, Anri Lestari, Hanis Adila Luhsarandini, Bivannie Lutfiani, Izah M Shonhaji MARIA BINTANG Melli Andini Moehammad Kautsar Muhammad Amin Rosyadi Muhammad Rayhan Novita Hindratiningrum Novita Rakhmawati, Novita Nur Aini Priyatin, Anteng Rahmawati, Dede Restuti Fitria Safitri, Anjar Santi Dwi Astuti Seli Febi Saputri Subhanul Arafat Chayatul Luthfi Sukirno Sukoco, Hendro SUKOWATI, DWI Sulistiyawati, Indah Titan Dwi Meilana Titi Haryanti Yuwono, Triat Adi Zenal Arifin