Article Per Year (5 Year)
p-Index From 2021 - 2026
1.953
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Informatika dan Teknik Elektro Terapan KOPERTIP: Jurnal Ilmiah Manajemen Informatika dan Komputer Soedirman Economics Education Journal Jurnal Manajemen dan Bisnis Jayakarta Indonesian Journal of Islamic Business and Economics (IJIBE) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Fokus Manajemen Journal of Informatics and Electronics Engineering Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) GEMBIRA (Pengabdian Kepada Masyarakat)
Ade Yuliana, Ade
Teknik Informatika STMIK Tulus Cendekia Bandung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Transportation

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Aplikasi Virtual tour Sebagai MediaPromosi Objek Wisata di Stone Garden Kab. Bandung Barat Yuliana, Ade; Lisdianto, Eko
KOPERTIP : Jurnal Ilmiah Manajemen Informatika dan Komputer Vol. 1 No. 1 (2017): KOPERTIP: Jurnal Ilmiah Manajemen Informatika dan Komputer
Publisher : Puslitbang Kopertip Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (929.938 KB) | DOI: 10.32485/kopertip.v1i1.6

Abstract

West Java saves a lot of tourism potential that needs to be developed and managed in a professional manner through local government or a trusted third party as a manager. One of the potential of tourism, especially in Kabupaten West Bandung namely Stone Garden is located at the top of Pawon Mountain, Kampung Girimulya. Stone Garden in the Citatah Karst is a landscape which have tourism potential and strategic value Beautiful view, city view towards Padalarang and its surroundings from the top of Mount Masigit the main attraction. But the benefits and potential of such nature is not commonly known because of the lack of a media campaign depicting the attraction Stone Garden significantly so that potential tourists both domestic and abroad not optimally familiar with this attraction. From the above problem the authors designed a Virtual Tour with an attractive user interface interactive, user friendly to support and facilitate the introduction of multiple facility locations Stone Garden. With the Virtual Tour can be made easier for the manager to promote and facilitate the introduction of site locations without having to come to that location, so that the tourists whose want to know Stone Garden in detail only access the website to explore the attractions Stone Garden thoroughly. The test results calculation User Acceptance Test (UAT) data obtained feasibility of material with an average percentage of 92% included in the category of very appropriate in terms of design, features and user satisfaction. It can be concluded that the application virtual tour as a promotional medium attractions in Stone Garden Cipatat West Bandung regency, can help innovative tourism marketing and komunikastif with extensive outreach.
Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia Lutfiani, Izah; Farisi, Herdian; Yuliana, Ade
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 1 (2023): November 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i1.282

Abstract

This research aims to analyze the impact of visual merchandising, store atmosphere, and hedonic shopping motivation on impulse buying, with positive emotion as a mediator for KKV Indonesia consumers. The research involved 120 respondents selected through purposive sampling. Data was collected through questionnaires and analyzed using the SEM-PLS method with the help of SmartPLS software. Based on the results, visual merchandising, store atmosphere, and hedonic shopping motivation significantly impact positive emotion. Positive emotion, in turn, has a significant effect on impulse buying. Positive emotion can act as a mediator in the relationship between visual merchandising, store atmosphere, hedonic shopping motivation, and impulse buying.
Analysis The Effect of Social Media Advertising on Students’ Purchasing Decisions (Study on UNU Purwokerto) Sukoco, Hendro; Farisi, Herdian; Yuliana, Ade; Krisnaresanti, Aldila
Soedirman Economics Education Journal Vol 5 No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v5i2.10096

Abstract

Social media is the main choice for producers and sellers to massively market their products and services, one of which is by using advertisements provided by social media. The use of advertisements on social media is appropriate because producers or sellers can customize the desired target market in detail both from age, gender, location, hobbies, and others based on the social media user profile. This study will examine the extent to which social media advertising will be able to influence purchasing decisions for a product or service for consumers, especially among students. The research method was carried out by distributing questionnaires and conducting short interviews with 54 students from several study programs at Universitas Nahdlatul Ulama Purwokerto. The results showed that the existence of product or service advertisements on social media had a positive effects on consumers in making purchasing decisions for a product or service. Consumers feel that advertisements on social media help in making purchasing decisions for a product or service. This is expected to encourage the motivation of producers or sellers to further optimize the use of social media advertising as one of the marketing media to support the marketing of their products or services.
PENERAPAN SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN BAN SEPEDA MOTOR DENGAN METODE MULTI ATRIBUT UTILITY THEORY Pratama, Arya Rizki; Yuliana, Ade
Jurnal Informatika dan Teknik Elektro Terapan Vol 12, No 3S1 (2024)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jitet.v12i3S1.5260

Abstract

Penelitian ini bertujuan untuk mengembangkan Sistem Pendukung Keputusan (SPK) berbasis web menggunakan metode Multi Attribute Utility Theory (MAUT) untuk membantu pengguna dalam memilih ban sepeda motor yang tepat sesuai dengan kebutuhan dan preferensi mereka. Dalam konteks perkotaan seperti Cimahi, Jawa Barat, pemilihan ban yang tepat sangat penting untuk menjamin keamanan dan kenyamanan berkendara di jalan raya. Metode MAUT memungkinkan penilaian sistematis terhadap berbagai atribut ban, seperti harga, jenis motor, ukuran ring, posisi ban, dan tipe tabung, sehingga pengguna dapat mengambil keputusan yang lebih terarah dan terinformasi. Pengembangan sistem dilakukan melalui model pengembangan perangkat lunak air terjun, meliputi tahap analisis kebutuhan, perancangan sistem, implementasi, dan pengujian. Hasil dari penelitian ini menunjukkan bahwa SPK yang dikembangkan dapat memberikan rekomendasi yang relevan dan akurat, meningkatkan efisiensi penggunaan bahan bakar, mengurangi biaya, serta meningkatkan keselamatan dan kenyamanan pengguna.
ANALISIS SENTIMEN OPINI PUBLIK TERKAIT JUDI ONLINE PADA PENGGUNA APLIKASI X MENGGUNAKAN ALGORITMA NAÏVE BAYES DAN SUPPORT VECTOR MECHINE Maulana, Andrea; Yuliana, Ade
Jurnal Informatika dan Teknik Elektro Terapan Vol 12, No 3S1 (2024)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jitet.v12i3S1.5187

Abstract

Penelitian ini mengkaji sentimen masyarakat terkait perjudian online di Indonesia dengan menggunakan algoritma Naive Bayes dan Support Vector Machine (SVM). Data dikumpulkan dari platform X dan dianalisis melalui tahap-tahap prapemrosesan, klasifikasi, dan evaluasi. Hasil penelitian menunjukkan bahwa SVM memiliki tingkat akurasi sebesar 98%, lebih tinggi dibandingkan dengan Naive Bayes yang memiliki akurasi 93%. Ini menegaskan bahwa SVM lebih andal dalam mengklasifikasikan sentimen publik terhadap perjudian online. Temuan ini memberikan wawasan penting bagi pengambil kebijakan untuk memahami persepsi publik dan menyusun regulasi yang lebih tepat.
APLIKASI WEDDING ORGANIZER BERBASIS WEBSITE (STUDI KASUS RAKHA CATERING) Yusuf, Ahmad; Yuliana, Ade
Jurnal Informatika dan Teknik Elektro Terapan Vol 12, No 3S1 (2024)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jitet.v12i3S1.5239

Abstract

Abstrak. Perkembangan teknologi menyebabkan pelaku usaha harus mengikuti perkembangan zaman. Demikian halnya yang terjadi di wedding organizer Rakha Catering. Banyak situs wedding organizer yang tidak menyediakan informasi lengkap dan jarang diperbarui. Di Rakha Catering, penyebaran informasi dan pemesanan masih menggunakan metode manual yang kurang efisien. Untuk mengatasi masalah ini, dikembangkan aplikasi wedding organizer berbasis website yang menyediakan informasi lengkap mengenai layanan, paket, dan harga. Aplikasi ini juga memungkinkan pemesanan online dan komunikasi real-time melalui WhatsApp. Solusi ini diharapkan meningkatkan efisiensi pengelolaan dan memberikan pengalaman yang lebih baik bagi pengguna Rakha Catering.Abstract. The development of technology causes business actors to keep up with the times. Such is the case in Rakha Catering wedding organizer. Many wedding organizer websites do not provide complete information and are rarely updated. At Rakha Catering, information dissemination and ordering still use manual methods that are less efficient. To overcome this problem, a website-based wedding organizer application was developed that provides complete information about services, packages, and prices. The application also allows online booking and real-time communication via WhatsApp. This solution is expected to improve management efficiency and provide a better experience for Rakha Catering users.
PEMBERDAYAAN KEMANDIRIAN EKONOMI DAN KESADARAN LINGKUNGAN MELALUI PELATIHAN PRODUKSI SABUN CUCI PIRING RAMAH LINGKUNGAN Yuliana, Ade; Andini, Melli; Purwani, Rina
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 3 No 01 (2025): FEBRUARI 2025
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan pembuatan sabun cuci piring ini ditujukan untuk Ibu-ibu PKK (Pemberdayaan dan Kesejahteraan Keluarga) RT 03 RW III di Kelurahan Rejasari, Kecamatan Purwokerto Barat, untuk meningkatkan keterampilan dan kemandirian ekonomi rumah tangga. Sabun cuci piring, sebagai kebutuhan sehari-hari, seringkali membebani anggaran keluarga. Peserta diajarkan cara membuat sabun yang ekonomis, efektif, dan ramah lingkungan menggunakan bahan-bahan yang mudah didapat. Program satu hari ini menggabungkan teori dan praktik langsung, mencakup komposisi bahan, teknik pembuatan, serta tips menghasilkan sabun berkualitas. Selain untuk kebutuhan rumah tangga, pelatihan ini juga membuka peluang penghasilan tambahan bagi Ibu-ibu PKK. Tujuannya adalah memberdayakan peserta untuk memproduksi sabun secara mandiri dan mempromosikan produk ramah lingkungan di masyarakat. Pelatihan ini juga mendorong semangat kewirausahaan dan kemandirian ekonomi di tingkat desa. Dengan mengurangi ketergantungan pada produk komersial, peserta dapat menciptakan usaha berkelanjutan yang memberikan manfaat lingkungan dan ekonomi. Inisiatif ini mendorong pengembangan keterampilan, kesadaran lingkungan, dan kemandirian finansial.
The Influence Of Social Media Influencers On The Buying Interest Of The Young Generation With Consumer Attitude As A Mediation Variable Yuliana, Ade; Novandari, Weni; Setyawati, Sri Murni
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7975

Abstract

This research aims to examine the effectiveness of social media influencer advertising on Generation Y and Z, with a focus on source credibility and attractiveness in relation to purchase intention. The study proposes that consumer attitude mediates the relationship between social media influencer characteristics (both exogenous and endogenous) and purchase intention. Structural Equation Modelling (SEM) was employed to test the empirical models, with SMARTPLS and SPSS utilized for the analysis. A total of 193 respondents were sampled. The findings support all the hypotheses except for the direct relationship between source attractiveness and consumer attitudes. Additionally, the study demonstrates that generational differences act as moderating variables in the relationship between consumer attitude and purchase intention.
Bahasa Inggris: Bahasa Inggris Permatasari, Novelia Kiki; Sutihat, Eva; Yunita, Irma; Yuliana, Ade
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.51521

Abstract

This study investigates the impact of halal branding, brand image, and brand trust on purchasing decisions among Micro and Small Enterprises (MSEs). It contributes to academic discourse by examining how gender equality interacts with brand-related variables within the framework of the Sustainable Development Goals (SDGs)—a perspective rarely addressed in existing literature. Using data from 400 MSE actors selected through cluster sampling and analyzed via PLS-SEM, the study finds that halal branding, brand image, and brand trust each exert a positive and significant influence on consumer decisions. Interestingly, gender equality does not reinforce these relationships but instead appears to weaken them, suggesting that consumer responses may be shaped by deeper cultural and social currents. The findings encourage business actors to view halal branding and trust-building not merely as technical strategies but as part of a broader engagement with community values—requiring locally grounded approaches to gender inclusion and improved relationships.
PENGARUH PEMASARAN POLITIK MEDIA SOSIAL DAN KUALITAS INFORMASI TERHADAP NIAT MEMILIH DENGAN KEPERCAYAAN DAN LOYALITAS PEMILIH SEBAGAI MEDIASI Alim, Ikhwan Nur; Herdian Farisi; Yuliana, Ade
Jurnal Manajemen & Bisnis Jayakarta Vol 6 No 01 (2024): Vol. 06 No. 01 Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v6i01.277

Abstract

This study seeks to determine how political marketing social media and information quality impact generation Z's voting intentions, using voter trust and loyalty as mediators. This study employed a quantitative approach, with 100 respondents selected by purposive selection. Data analysis shows that political marketing on social media increases voter trust and loyalty. The quality of information also has a positive impact, as greater quality information increases voters' confidence and trust, which can result in loyal voters. In addition, voter trust and loyalty influence voting intentions. The more voters trust politicians, the more likely they are to vote in elections.
Co-Authors Ahmad Yusuf Aldila Krisnaresanti, Aldila Alim, Ikhwan Nur Andini, Melli Eva Sutihat Herdian Farisi irma yunita Lisdianto, Eko Lutfiani, Izah MARIA BINTANG Maulana, Andrea Novelia Kiki Permatasari Pratama, Arya Rizki Pratomo, Duwi Bayu Purwani, Rina Samsudin, Evi Sri Murni Setyawati Sukoco, Hendro Weni Novandari