EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 4 No. 2 (2024): Februari 2024

Analisis Determinan yang Mempengaruhi Penjualan Air Minum Isi Ulang pada Salah Satu Depot di Kelurahan Rappocini Kota Makassar

Talli, Abdul Safrin D (Unknown)
Rosdiana (Unknown)
Sulaiman (Unknown)



Article Info

Publish Date
29 Feb 2024

Abstract

Sale represent the barometer of activity attainment in marketing procession by totally. A lot of factor becoming its consideration is consumer of before deciding to buy the goods among other things is product quality, price and form its promotion. So that this research is done as a mean to know the determinant factor influencing sale of drinking water refill at one of Depot in Chief Of Village of Rappocini of Town Makassar. Data obtained by propagating enquette to 95 customer, what is determined use the simple randomized sampling. Data obtained to be done by test of data quality of before analysed to use the doubled method regresi, test the parsial and determinasi. Result of research menunjukan that variable of product quality, price and promotion have an effect on positive and signifikan to sale of drinking water refill at one of Depot in Chief of village Rappocini of where variable of price have contribution to more dominant among other variable.

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Journal Info

Abbrev

embiss

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial with e-ISSN Number 2747-0938 (Online) is a journal publishes by CV ODIS, published original scholarly papers across the whole spectrum of economics, management, business administration, and social science. The journal attempts to assist in the ...