Korelasi Sistem Pembayaran Paylater dengan Perilaku Tiga Generasi dalam Kegiatan Ekonomi. Paylater : Keinginan atau Kebutuhan?

Azizah, Ine
Gina, Okta Nurul
Nabila, Sofa
Syahida, Syahla Aulia
Azkia, Zahra Nabilatu
Salsabila, Zahrah
Rozak, Rama Wijaya Abdul

EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 4 No. 3 (2024): Mei 2024

Generation X, millennials, and Gen Z really like e-commerce applications because of the rapid development of pay later in the digital era. This research aims to determine people's behavior in using paylater. Then, this research focuses on the essential needs of life or desires for sociality. This research uses a qualitative approach with the interview method. Research participants were carried out among people from different generations, and birth years. Namely, Generation X aged 40 to 55 years, the millennial generation aged 28 to 39 years, and Generation Z aged at least 18 to 27 years. The research results show that generation. Generation Z also occasionally fulfills their lifestyle. Based on this data, pay later is more widely used to meet living needs.