JURNAL PENDIDIKAN TAMBUSAI
Vol. 7 No. 3 (2023): Desember 2023

Pengaruh Bauran 7P terhadap Pengambilan Keputusan Memilih SMAN 2 Karawang

Ramsena, Ramsena (Unknown)
Saputra, Cepi Hanafi (Unknown)
Tjitrayudha, Marcel (Unknown)
Kirom, Muhammad Fuaidil (Unknown)
Kusnanto, Danang (Unknown)

Article Info

Publish Date
28 Dec 2023

Abstract

Penelitian ini mengevaluasi dampak bauran pemasaran 7P terhadap keputusan memilih SMAN 2 Karawang. Variabel penelitian melibatkan Product, Price, Place, Promotion, People, Process, dan Physical Evidence. Melalui metode kuantitatif dengan kuesioner kepada orang tua dan calon siswa, analisis regresi digunakan untuk menilai kontribusi setiap elemen 7P terhadap pengambilan keputusan. Hasil diharapkan memberikan wawasan baru bagi SMAN 2 Karawang dalam meningkatkan strategi pemasaran guna menarik minat calon siswa dan orang tua.

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Journal Info
JURNAL PENDIDIKAN TAMBUSAI
Website

Abbrev

jptam

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Social Sciences

Description

Jurnal Pendidikan Tambusai is Jurnal Electronic which contains the results of research and literature studies related to the field of education, including; regulation of education, learning activities, learning strategies, teacher professionalism, students, education and education personnel, issues ...