International Journal of Advanced Multidisciplinary
Vol. 2 No. 3 (2023): International Journal of Advanced Multidisciplinary (October - December 2023)

Analysis of Competitive Advantage Factors: Marketing Information System, Digital Marketing and Market Orientation

Setiawan, Jodi (Unknown)

Article Info

Publish Date
30 Nov 2023

Abstract

This research was conducted to find out how marketing information systems, digital marketing, and market orientation influence competitive advantage. The method used in this research is quantitative research using literature study or library research methods. The data in this research comes from several national and international journals obtained through trusted platforms such as Science Direct, nelite, scholar, and textbooks or handbooks. The results of this research show that marketing information systems have a positive influence on competitive advantage. Digital marketing, such as online marketing, has a positive and significant influence on competitive advantage. Market orientation has a positive and significant influence on competitive advantage

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Journal Info
International Journal of Advanced Multidisciplinary
Website

Abbrev

IJAM

Publisher

Green Publisher Indonesia

Subject

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, ...