International Journal of Advanced Multidisciplinary
Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)

Analysis of Pricing Strategies in The Internet Service Provider Business To Increase Company Sales (Case Study: PT. Indonesia Comnets Plus (ICON+)

Dermala Sari, Susilawati (Unknown)
Abdullah, Muhamad Al Faruq (Unknown)



Article Info

Publish Date
24 Jun 2024

Abstract

The internet has become component important in life every day in today's digital era. Online communication, shopping, reading news, watching movies and more Lots activity daily other, with rapidly development technology influences a number of aspect life we are increasing depend on the internet. Therefore? it, has available internet access reliable and fast very important for support need both at home, office, and more place others. So , the existence of an Internet Service Provider (ISP) is very important important. Life has experience a number of quite a change big as consequence from the existence of competing Internet Service Providers in build infrastructure so that it can sell service his to consumer. Internet access at any time This is "primary" needs for a number of group public certain so his presence No Can separated. One of Internet Service Provider company that serves consumer namely PT. Indonesia Comnets Plus. Research objectives This For discuss influencing factors? decision purchase to Internet Service Provider services with consumer product Iconnet from PT. Indonesia Comnets Plus. Where is the independent variable that influences it is Brand Image, service quality, and price are the ones factor consideration decision purchase to service Internet Service Provider.

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Journal Info

Abbrev

IJAM

Publisher

Subject

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, ...