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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK SKIN CARE Muhamad Al Faruq Abdullah
Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v6i2.8894

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan citra merek terhadap keputusan pembelian Skincare. Objek penelitian ini adalah ibu rumah tangga di daerah Sawangan, Depok  yang pernah membeli produk skincare Marta Tilaar.  Variabel yang dipakai pada penelitian ini ada tiga, yaitu Persepsi Harga (X1), Citra Merek (X2) dan Keputusan Pembelian (Y). Penelitian ini dilakukan pada 110 responden secara offline kepada ibu rumah tangga di perumahan kawasan sawangan kota Depok. dengan menggunakan pendekatan kuantitatif. Teknik pengumpulan data yang digunakan adalah kuesioner dan menggunakan convenience sampling untuk pengambilan sampel. Analisis data yang digunakan adalah SEM dimana pengolahan data menggunakan program SmartPLS versi 3.0. Hasil penelitian menggambarkan bahwa variabel persepsi harga berpengaruh signifikan terhadap proses keputusan pembelian, kemudian variabel citra merek berpengaruh positif terhadap keputusan pembelian. Dari hasil penelitian ini, sebaiknya pihak produk dapat mempertahankan persepsi harga dan melakukan upaya pengembangan atau peningkatan citra merek, karena variabel persepsi harga dan citra merek memiliki pengaruh yang signifikan dalam mempengaruhi keputusan pembelian.
Model Perilaku Pembelian Online Melalui Market Place Bukalapak Dilihat Dari Perspektif Persepsi Harga, Kualitas Pelayanan Dan Komunikasi Pemasaran Muhamad Al Faruq Abdullah
Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 2 (2019): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v5i2.6835

Abstract

Penelitian ini bertujuan untuk membahas pengaruh keputusan pembelian secara online di marketplace. Objek penelitian adalah penjual yang mempunyai reputasi baik dan transaksi siginifikan dalam berjualan di e-commerce Bukalapak. Variabel independen yang didapatkan dari hasil survei pendahuluan kepada pembeli adalah persepsi harga, kualitas pelayanan, dan komunikasi pemasaran. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS.Populasinya adalah pelanggan e-commerce bukalapak yang berbelanja di toko Farqi Cellular, dengan sampel sekitar 162 responden. Hasil pengujian data dengan menggunakan software SmartPLS 3.0 didapatkan didapatkan persepsi harga mempunyai hubungan positif dan berpengaruh tidak signifikan,kualitas pelayanan dan komunikasi pemasaran mempunyai hubungan positif dan berpengaruh signifikan terhadap keputusan pembelian online. Dengan nilai R-square (R2) = 0.757 menunjukan bahwa kemampuan variabel independen (persepsi harga, kualitas pelayanan, komunikasi pemasaran) dalam menerangkan varians variabel dependen (keputusan pembelian online) sebesar 75,7%. Sedangkan 24.3% sisanya dijelaskan oleh faktor lain di luar model.
Analisi Strategic Location dan Marketing Communication Terhadap Minat Beli di Perumahan Azalea Garden Tanggerang Muhamad Al Faruq Abdullah; Fathihani Fathihani
Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Vol 3 No 4 (2021): Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)
Publisher : Laboratorium Jurusan Ilmu Administrasi Negara Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmiap.v3i4.325

Abstract

This study aims to determine the effect of strategic location and marketing communication on the purchasing decisions of respondents who are housing owners in Azalea Garden. This research is descriptive. Primary data and secondary data were obtained. Secondary data was obtained from various sources such as journals, books and other related primary publication data obtained by distributing questionnaires to target respondents. By using convenience sampling technique, the target sample is at least 100 respondents. The analytical method used in this research is Variance Based Structural Equation Modeling - Partial Least Square and data processing using SmartPLS version 3.0 program. This study shows the results that strategic location and marketing communication have a positive relationship and have a significant effect on purchase intention. The variability of strategic location and marketing communication constructs is 70.1% on purchase intention.
Determinant Factors Brand Loyalty of Tokopedia Reza Yonatan Hanata; Hendy Tannady; Nanny Mayasari; Jefriyanto; Muhamad Al Faruq Abdullah
Jurnal Multidisiplin Madani Vol. 3 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i1.2624

Abstract

The objective of this research is to identify and analyze the effect of Brand Awareness, Brand Association and Corporate Image on Brand Loyalty using a quantitative descriptive approach. The data in this study were obtained from 156 respondents who are Tokopedia users. Data analysis used multiple linear regression and path analysis. The first stage in this study was to test the validity for each variable along with its reliability. The second stage examines the relationship between variables, namely Brand Awareness, Brand Association and Corporate Image with Brand Loyalty. The results of this study is variable Brand Awareness has an effect on Brand Loyalty, Brand Association has an effect on Brand Loyalty, Corporate Image has an effect on Tokopedia Brand Loyalty
ANALYSIS OF ONLINE PURCHASE INTENTION FROM THE PERSPECTIVE OF ONLINE CUSTOMER REVIEWS, ONLINE ADVERTISING, AND WEBSITE QUALITY Muhamad Al Faruq Abdullah; Yanthy Herawaty Pangaribuan; Fathihani Fathihani; Wenny Desty Febrian
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 2 No 2 (2022): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.872 KB) | DOI: 10.59832/jpmk.v2i2.180

Abstract

This study was conducted with the aim of knowing the effect of the variable relationship that affects purchase intention on e-commerce sites which is currently increasing. This research was conducted on one of the e-commerce sites, namely Elevenia. The data used is primary data using a questionnaire distributed to 120 respondents in DKI Jakarta and already know the Elevenia site. The data were analyzed using the Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0) application to examine all the relationships between online consumer reviews, online advertising, and website quality variables on purchase intention in the model. The results of this study indicate that online consumer reviews and website quality have a positive and significant relationship with purchase intention. However, online advertising has a positive and insignificant relationship with purchase intention.
Pengaruh Kualitas Pelayanan, Kemudahan Penggunaan dan Persepsi Keamanan Terhadap Keputusan Penggunaan GoTransit (Studi Kasus Stasiun Tanah Abang) Lasnida Permata Sari Intan Nainggolan; Muhamad Al-Faruq Abdullah; Didin Hikmah Perkasa
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 5 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i5.485

Abstract

Penelitian ini dilatarbelakangi oleh penurunan keputusan penggunaan di PT. KRL yang disebabkan oleh kurangnya kualitas pelayanan, kemudahan penggunaan dan persepsi keamanan. Tujuan penelitian adalah untuk mengetahui pengaruh kualitas pelayanan terhadap keputusan penggunaan, untuk mengetahui pengaruh kemudahan penggunaanterhadap keputusan penggunaan dan untuk mengetahui pengaruh persepsi keamanan terhadap keputusan penggunaan di PT. KRL. Pendekatan yang peneliti gunakan dalam penelitian ini adalah kuantitatif. Populasi dari penelitian ini adalah penumpang transportasi umum yang sudah pernah menggunakan layanan jasa aplikasi GoTransit di Gojek minimal sebanyak dua kali dan sampel yang digunakan adalah sebesar 150 orang. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner. Metode analisis data dalam penelitian ini adalah Component atau Variance Based Structural Equation Model menggunakanprogramPartialLeastSquare(Smart-PLS)versi PLS. Hasil penelitian menyatakan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan penggunaan dibuktikan oleh nilai t-statisticsebesar 3,130 > 1,96, nilai original sample bernilai positif sebesar 0,284 dan nilai p-values sebesar 0,002< 0,05. Kemudahan penggunaan berpengaruh positif dan signifikan terhadap keputusan penggunaan dibuktikan oleh nilai t-statistic sebesar 5,742 > 1,96, nilai original sample bernilai positif sebesar 0,530 dan nilai p-values sebesar 0,000< 0,05. Persepsi keamanan berpengaruh positif dan signifikan terhadap keputusan penggunaandi PT. KRL dibuktikan oleh nilai t-statistic sebesar 1,317 > 1,96 nilai original sample bernilai positif sebesar 0,107 dan nilai p-values sebesar 0,188 < 0,05. Diperoleh R-Square sebesar 0,750 yang berarti bahwa variable kualitas pelayanan, kemudahan penggunaan dan persepsi keamanan mempengaruhi keputusan penggunaan sebesar 75%, sedangkan sebesar 25% dijelaskan oleh variabel lain di luar model penelitian ini.
Analysis of environmental awareness, knowledge, and income Minimarket consumers on reducing the use of plastic shopping bags Achmad Tarmizi; Muhamad Al Faruq Abdullah
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2317

Abstract

This research aims to determine the positive influence of minimarket consumers' environmental awareness, knowledge, and income on reducing the use of plastic shopping bags: A case study of minimarket consumers in the Ciputat area, South Tangerang. Data collection in this research was carried out using a survey method by distributing 100 questionnaires using an accidental sampling technique. Random sampling technique is sampling if the exact population size is not known. This research uses multiple regression analysis with the SPSS version 26 program to process and analyze research results. The research results concluded that the Environmental Awareness variable had a significant effect on reducing the use of plastic shopping bags, the Knowledge variable had a significant impact on reducing the use of plastic shopping bags, and the minimarket consumer income variable had a significant effect on reducing the use of plastic shopping bags. The environmental awareness, knowledge, and income of minimarket consumers substantially impact lessening the use of plastic shopping bags.
Determinants of green product purchase decisions Achmad Tarmizi; Muhamad Al Faruq Abdullah
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2320

Abstract

This research aims to determine the positive influence of environmental awareness, knowledge, and price on purchasing decisions for environmentally friendly products. Data collection in this research was carried out using a survey method by distributing 100 questionnaires using accidental sampling. The accidental sampling technique draws a sample size if the exact population size is unknown and yet to be discovered and uses multiple regression analysis with the SPSS version 26 program as a tool for processing and analyzing research results. The research results show that the Environmental Awareness variable does not significantly influence purchasing environmentally friendly products. The knowledge variable substantially influences the decision to purchase environmentally friendly products. The price variable substantially affects the decision to purchase environmentally friendly products. The environmental awareness, knowledge, and price variables greatly influence the decision to purchase environmentally friendly products.
Pengaruh Motivasi Kerja, Disiplin Kerja dan Gaya Kepemimpinan terhadap Kinerja Karyawan di PT Kalimutu Mitra Perkasa Muhammad Syamsul Hidayat; Didin Hikmah Perkasa; Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Yanthy Herawaty Purnama; Leli Deswindi; Muhamad Ekhsan
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.7570

Abstract

This research aims to investigate the influence of Leadership Style, Motivation and Work Discipline on Employee Performance at PT Kalimutu Mitra Perkasa. Data was collected through a questionnaire using the Likert scale method, and data analysis was carried out using Structural Data Analysis, specifically the Partial Least Square Equation Model. Evaluation was carried out on the measurement model (Outer Model) and structural tests (Inner Model) using the SEM PLS data processing tool. The research results show that work motivation has a positive influence on employee performance with an original sample value of 0.438, and a t-statistic value > t-table (2.767 > 1.96), indicating that work motivation has a significant effect on performance. Work Discipline has also been proven to have a positive effect on employee performance with an original sample value of 0.358, and a t-statistic value > t-table (2.262 > 1.96), indicating that Work Discipline has a significant impact on employee performance. However, Leadership Style was not proven to have a significant influence on Employee Performance, with an original sample value of 0.106, and a t-statistic value < t-table (0.872 < 1.96). Conclusion, that Leadership Style does not have a significant influence on employee performance at PT Kalimutu Mitra Perkasa. In conclusion, this research contributes to understanding the factors that influence employee performance in these organizations, and can be a basis for developing more effective human resource management strategies. Keywords: Work discipline, Leadership Style, Employee Performance, Motivation
PENGARUH KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN PT. PWI REMBANG TAHUN 2024 Khofifah Septiana; Muhamad Al Faruq Abdullah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 5 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam konteks organisasi, unsur yang paling penting adalah tenaga kerja atau sumber daya manusia, yang dianggap sebagai aset utama yang menggerakkan dinamika perusahaan. Setiap individu bercita-cita untuk mencapai keunggulan dalam lingkup pekerjaan mereka. Kinerja yang berhasil tidak hanya bergantung pada kecerdasan intelektual, tetapi juga pada kemampuan mengelola emosi, yang mencerminkan kualitas interaksi interpersonal. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menggambarkan dampak kecerdasan emosional terhadap kinerja karyawan. Metode penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan kuantitatif, yang bertujuan untuk mengeksplorasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa variabel-variabel seperti kesadaran diri, pengaturan diri, motivasi, empati, dan keterampilan sosial memiliki pengaruh yang signifikan terhadap kinerja karyawan. Hal ini mengindikasikan bahwa kesadaran diri merupakan faktor yang paling dominan dalam memengaruhi kinerja karyawan.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Ari Putri Setyoningrum Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Indra Sani Jefriyanto Jefriyanto Khofifah Septiana Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Ovi Hamidah Sari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias