Mega Aktiva: Jurnal Ekonomi dan Manajemen
Vol 13, No 1 (2024): April

EFEKTIVITAS PERCEIVED EASE OF USE DAN USER EXPERIENCE TERHADAP BUYING INTENTION DAN CONSUMER ATTITUDE SEBAGAI VARIABEL INTERVENING PADA SHOPEE

Wardani, Dwi Sukma (Unknown)
Pebrianggara, Alshaf (Unknown)
Sukmono, Rita Ambarwati (Unknown)

Article Info

Publish Date
15 May 2024

Abstract

This research aims to determine the effectiveness of perceived ease of use, user experience on buying intention through consumer attitude as an intervening variable. This research uses primary data with a quantitative approach. The sampling technique in this research used the Purposive Sampling method and the number of samples in this research was 165 respondents. The results of this research show that Perceived Ease of Use has a positive and significant effect on Buying Intention, User Experience has a positive and significant effect on Buying Intention, Consumer Attitude has a positive and significant effect on Buying Intention, Perceived Ease Of Use can be mediated by Consumer Attitude on Buying Intention, and User Experience can be mediated by Consumer Attitude towards Buying Intention

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Journal Info
Mega Aktiva: Jurnal Ekonomi dan Manajemen
Website

Abbrev

Jurnal

Publisher

Universitas Muhammadiyah Kendari

Subject

Economics, Econometrics & Finance

Description

Mega Aktiva: Jurnal Ekonomi dan Manajemen dengan ISSN 2086-1974 (Print) dan ISSN 2654-5780 (Online) adalah jurnal peer-review yang diterbitkan oleh Fakultas Ekonomi dan Bisnis Islam Universitas Muhammadiyah Kendari serta terbit 2 kali dalam setahun yakni pada bulan April dan Agustus. Mega Aktiva: ...