International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE

IMPROVING PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT CINCAU STATION SURABAYA

Qibtiyah, Mariyatul (Unknown)
Yuliati, Nuriah (Unknown)
Nurhadi, Eko (Unknown)

Article Info

Publish Date
03 Mar 2024

Abstract

Developing Indonesia's food and beverage business is increasing, ensuring product quality must be maintained. One of the products is Cincau Station. Cincau Station is a healthy drink made from fresh grass jelly leaves. However, the product needed a higher quality. Cincau station must have advantages; good quality products can help a business be better than other businesses. One way to increase competitive advantage is to link product quality with customer loyalty. Product quality has a very close relationship with customer satisfaction because product quality can be assessed from the product's ability to create customer loyalty. Product quality also has a positive and significant effect on customer loyalty. Customers feel that the price of Cincau Station products is affordable, and the taste of Cincau Station products is also better than other brands

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Journal Info
International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Website

Abbrev

home

Publisher

Yayasan Education Social Center Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Description

IJOMRAL is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold all the field. focuses on a broad range of topics covering all topic form Research or Literature Review that are of regional and World ...