Bulletin of Community Engagement
Vol. 2 No. 2 (2022): Bulletin of Community Engagement

Pengaruh Kualitas Layanan Halal dan Citra Destinasi Wisata Halal terhadap Kepuasan Wisatawan Muslim

Ligery, Finny (Unknown)
Kusnoaji Nugroho, Didik (Unknown)
Saputra, Yusuf (Unknown)
Subandi, Subandi (Unknown)



Article Info

Publish Date
30 Jul 2022

Abstract

The research aims to determine the satisfaction of Muslim tourists which is thought to be influenced by the quality of halal services and the image of halal tourist destinations. This research was studied quantitatively with the unit of analysis being Muslim tourists in Metro City who had visited halal tourist destinations. Sampling was carried out using purposive sampling of 150 people and the data was processed using path analysis. The research results show that halal service quality (X1) has a positive and significant influence on the image of halal tourist destinations (X2) of 0.86. Halal service quality (X1) has a positive and significant influence on Muslim tourist satisfaction (Y) of 0.62. The image of a halal tourist destination (X2) does not have a positive influence on Muslim tourist satisfaction (Y). Keywords: Halal Service Quality, Image of Halal Tourism Destinations

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Journal Info

Abbrev

bce

Publisher

Subject

Religion Arts Humanities Education Social Sciences Other

Description

The mission of Bulletin of Community Engagement is to serve as the premier peer-reviewed, interdisciplinary journal to advance theory and practice related to all forms of outreach and engagement . This includes highlighting innovative endeavors; critically examining emerging issues, trends, ...