Accounting and Management Journal
Vol 7 No 2 (2023): Accounting and Management Journal

PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA DENGAN TRANSFORMASI DIGITAL TERHADAP KEUNGGULAN KOMPETITIF BERKELANJUTAN DENGAN PERAN MEDIASI PERILAKU INOVATIF

Arif, Donny (Unknown)
Safitri, Mita Uji (Unknown)
Martah, Varid (Unknown)



Article Info

Publish Date
08 Dec 2023

Abstract

This research aims to find out whether human resource development with digitaltransformation and innovative behavior has an influence on the sustainable competitive advantageof SMEs in Surabaya. This research uses a questionnaire to collect data with a population of SMEsin Surabaya of 59,969 and samples were taken using the Slovin formula with a result of 99.83 andwill be rounded to 100. The method used in this research is descriptive quantitative analysis withcomparative causality and path analysis. The results of this research show 1) human resource development has a positive and significant effect on innovative behavior, 2) human resourcedevelopment has a positive and significant effect on sustainable competitive advantage, 3)innovative behavior has a positive and significant effect on sustainable competitive advantage, 4)digital transformation positive and significant effect on innovative behavior, 5) digitaltransformation has a positive and significant effect on sustainable competitive advantage

Copyrights © 2023






Journal Info

Abbrev

AMJ

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Accounting and Management Journal is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2017, AMJ is intended Provide a medium for dissemination of original and quality research on various topic in ...