Normativity of Consumer Protection in the Perspective of Maqāṣid Sharīʿah: An Analysis of the Effectiveness of Laws Related to Personal Data Protection in WhatsApp Application Users

Mailiena, Cristine
Tanzilulloh, M Ilham

Invest Journal of Sharia & Economic Law
Vol. 4 No. 1 (2024)

Personal data security is the right of every person to protect their personal data confidentially. This research discusses regulations for consumer protection, personal data protection, and their implementation from the perspective of the maqāṣid sharīʿah. The aim of this research is to determine the extent to which laws related to consumer data protection have been implemented to prevent leaks in the personal data of WhatsApp application users. This study used a qualitative approach with normative empirical research methods. Normative research examines Law No. 8 of 1999 concerning Consumer Protection and Law No. 27 of 2022 concerning Personal Data Protection, while empirical research examines the implementation of these regulations. Researchers draw the conclusion that regulations related to the protection of consumers' personal data and their implementation fall within the concept of maqāṣid sharīʿah, especially the basic principle of maintaining one's honor (ḥifẓ al-ʿirḍ) because these regulations were made to protect one's privacy.