Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Vol. 1 No. 4 (2023): Desember: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

Pemberdayaan UMKM Kota Batu (Malang) Di Era Transformasi Bisnis Pada Industri E-Commerce

Muhammad Nasrullah (Unknown)
Dida Rahmadanik (Unknown)

Article Info

Publish Date
06 Nov 2023

Abstract

Economic development covers various aspects ranging from improving community welfare, poverty alleviation, social inclusion and others. This can be linked to the important role of MSMEs, which are drivers of innovation and creativity in the economic sector. This research aims to analyze the empowerment of Batu City MSMEs in facing business changes by the e-commerce industry and will discuss the challenges faced by MSMEs currently. The data in the research are the results of a focus group discussion by conducting a direct analysis survey on Batu City MSMEs. This article uses the Community Empowerment theory approach by Jim Ife.

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Journal Info
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Website

Abbrev

MASIP

Publisher

Politeknik Kampar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Sub Rumpun ILMU EKONOMI 1 Ekonomi Pembangunan 2 Akuntansi 3 Ekonomi Syariah 4 Perbankan 5 Perpajakan 6 Asuransi Niaga (Kerugian) 7 Notariat 8 Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN 1 Manajemen 2 Manajemen Syariah 3 Administrasi Keuangan (Perkantoran, Pajak, Hotel, ...