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Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

MASIP
Website

Published by Politeknik Kampar

ISSN : 29878012 EISSN : 29878004 DOI : 10.59061

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Sub Rumpun ILMU EKONOMI 1 Ekonomi Pembangunan 2 Akuntansi 3 Ekonomi Syariah 4 Perbankan 5 Perpajakan 6 Asuransi Niaga (Kerugian) 7 Notariat 8 Bidang Ekonomi Lain Yang Belum Tercantum Sub Rumpun ILMU MANAJEMEN 1 Manajemen 2 Manajemen Syariah 3 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 4 Pemasaran 5 Manajemen Transportasi 6 Manajemen Industri 7 Manajemen Informatika 8 Kesekretariatan 9 Bidang Manajemen Yang Belum Tercantum 7 Manajemen Informatika 8 Kesekretariatan 9 Bidang Manajemen Yang Belum Tercantum

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 126 Documents

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Penerapan Green Economy sebagai Pengembangan Wisata Alam Parsariran dalam Mewujudkan Pembangunan Berwawasan Lingkungan Wisnu Yusditara; Silviana Batubara; Fithra Maharani; Makhrani Makhrani
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Green economy is a new concept that aims to improve economic aspects through development activities that do not neglect environmental sustainability. Batang Toru sub-district has various tourist objects, most of which are tourist objects that are only concerned with strategic locations. However, currently Batang Toru District is developing a tourist village that highlights agriculture and the natural beauty of the countryside. The purpose of this study is to describe and analyze the application of the green economy concept in the development of Parsariran Nature Tourism as an effort to realize environmentally sound development as well as supporting and inhibiting factors in the development of Parsariran Nature Tourism. This research is a qualitative descriptive research method. The Batang Toru sub-district government must immediately deal with land degradation and waste problems, such as helping to procure organic fertilizer for farmers.

Pengaruh Perbedaan Perspektif Tiap Generasi Terhadap Keberhasilan Suksesi Pada Bisnis Keluarga Raja Daud Pratama; Erica Adriana
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Succession is a topic that is never separated from the scope of the family business. This study aims to understand the effect of different perspectives from each generation on the success of the succession process in family businesses. Besides that, we can also understand what factors arise when there are differences in perspectives between generations. The model of this research is a literature study that uses references to previous research journals. The result is that many internal factors influence the success of the succession process in a family business. The differences in this perspective can be seen in several aspects such as vision and mission, business strategy, product innovation, corporate governance, organizational culture, leadership style, communication, collaboration, conflict, motivation, and expectations. Besides the many ways of looking at these aspects, there is a positive impact that arises, namely the diversity of views.

Penerapan Digital Marketing Pada Media Sosial Dalam Upaya Peningkatan Penjualan Produk Learning Course Vocasia Di Jakarta Timur Muhammad Fauzy Hamdani; Rusdi Hidayat Nugroho
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

In an increasingly digital era, the use of social media has become an important tool in efforts to promote products and reach a wider target market. The development of this digital era can have a positive impact, one of which is in supporting business activities. Digital marketing is currently the choice of many business people in marketing the products to be sold. The purpose of this activity is to explore the application of digital marketing strategies on social media as an effort to increase sales of learning course products at Vocasia. This activity uses a descriptive qualitative approach by collecting data through interviews and observation of the object of research. The results of the study show that the effective use of digital marketing can increase sales of Vocasia learning course products.

Ekonomi Masyarakat Indonesia Setelah Pandemi Covid-19 Devika Amelia Nurjanah; Nilam Dwi Apriliyani; Fradinda Amelia Hapipah; Choirunnisah Choirunnisah; Firdha Anissa
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

The Covid 19 pandemic has caused paralysis in various sectors of life throughout the world, from social, political, economic to cultural. The thing that really has an impact is the economic sector where there are many restrictions in daily activities that cause a decrease in people’s purchasing power. This research aims to find out the condition of Indonesia economi after Covid-19 pandemic based on literature study. In this study using the research method of literature study, namely the activities of collecting literature, reading and recording and processing into research material. In this study also used a qualitative approach, namely research procedures in the form of descriptive data from spoken or written words or from the form of policy actions. In this study, data collection and analysis activities were carried out to develop a substantive theory based on empirical data. Based on the results of this study, it can be concluded that the economy of the Indonesian people after the Covid 19 pandemic did not experience a recession and continued to grow at a significant rate.

Pengaruh Audit Internal, Intellectual Capital Dan Good Corporate Governance Terhadap Kinerja Keuangan Perusahaan (Studi pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2013-2016) Alvina Renitha Chandra; Cris Kuntadi; Rachmat Pramukty
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

This study aims to determine the effect of internal audit, intellectual capital and good corporate governance on the company's financial performance. The population of this study is banking companies listed on the Indonesia Stock Exchange from 2013 to 2016. In this study, the sampling method was a purposive sampling method with 43 companies as the population and 19 companies selected as samples. The data used is an annual report downloaded from the Indonesia Stock Exchange (IDX) website. The results of this study show that internal audit and intellectual capital have a positive and significant effect on the bank's financial performance, meaning that the better the internal audit and intellectual capital, the better the bank's financial performance. Meanwhile, good corporate governance has a negative and insignificant effect on bank profitability; this is because companies carry out good corporate governance not out of necessity, but to comply with established rules.

Peran Orang Tua Sebagai Faktor Pendorong Minat Anak Meneruskan Bisnis Keluarga Putri Rahayu Lestari Hasih; Erica Adriana
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Children's interest in continuing the family business is an important factor in maintaining business continuity and preserving family heritage. However, the factors that encourage children's interest in being involved in the family business are still important and interesting research areas to be explored (Y.Roborth, 2015). The role of parents in shaping children's interest in continuing the family business has a significant impact. (Cahyadi, 2019) Parents as owners of a family business are not only responsible for managing the business, but also must ensure that the next generation has sufficient interest and motivation to continue the business. Therefore, an understanding of the factors that drive children's interest in continuing the family business is very important.

Penerapan Good Corporate Governance Pada Kinerja Perusahaan Sektor Keuangan Dengan Manajemen Resiko Arfi Andira Kirana; Muhammad Irwan Padli Nasution
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

The objective of this research is to analyze the impact of implementing Good Corporate Governance (GCG) on risk management and the performance of financial sector companies listed on the Indonesia Stock Exchange (IDX). The implementation of GCG is assessed through the Corporate Governance Perception Index (CGPI). Effective GCG is an innovative instrument that promotes efficient management. This concept emphasizes the importance of companies' obligation to provide relevant, accurate, and transparent disclosures regarding their operations, ownership, stakeholders, and shareholders' rights to access timely and reliable information. This research adopts a qualitative methodology with a literature review approach. Based on the research findings, companies can successfully implement good corporate governance if they can overcome the challenges they face.

Peran Pemerintah Terhadap Peningkatan Rumah Layak Huni Melalui Program Bantuan Stimulan Perumahan Swadaya Guna Menunjang Pembangunan Ekonomi Berkelanjutan Dias Sekarwati; Riko Setya Wijaya
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

The house is a reflection of the life of the community because the house is a place to live where every community can be protected from various weather and diseases. However, the low level of public awareness of proper housing is still very low, this is due to economic factors that make the people themselves indifferent to proper housing. As is well known, sustainable development (SDGs) is an agreement taken by each country to improve the welfare of the community. This study uses a qualitative research method based on a case study approach to determine the role played by the government in improving livable housing to support sustainable economic development. The purpose of this study is to measure how effective the role of the Self-Help Housing Stimulant Assistance program is in increasing livable housing to support sustainable economic development.

Pengaruh Desain Produk, Gaya Hidup, Kepercayaan Merek Dan Pengalaman Pengguna Terhadap Keputusan Pembelian Sepeda Motor Honda PCX Di Kota Klaten Hendra Laksana Putra; Atik Lusia
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

This research was conducted to analyze the effect of product design, lifestyle, brand trust, and user experience on purchasing decisions of Honda PCX motorbikes. The data collection method in this study used a questionnaire filled out by respondents, namely people who had bought and used a Honda PCX motorcycle. By taking a sample of 126 respondents in this study using a purposive sampling method and using the Hair formula, et al, the sampling method used in this study was SPSS 25, and the analysis technique used in this research is validity test, reliability test, classical assumption test, and hypothesis test. The secondary data obtained comes from books that reveal purchasing decisions, the internet and previous research journals. The results of the study show that simultaneously (F test) indicates that there is a significant influence between product design, brand trust lifestyle, and user experience. Partially (t test) product design, brand trust, lifestyle and user experience have a significant effect on purchasing decisions. According to the results obtained from the output of data processing, it is known that the coefficient of determination (R Square) is 0.535 which means that product design, lifestyle, brand trust and user experience influence purchasing decisions by 53.5% while the remaining 46.5% determined by other variables not examined in this study.

Analisis Pengaruh CAR, NPF, Dan BOPO Terhadap Return On Asset Pada PT BTPN Syariah Tbk. Periode 2018-2022 Fitri Indriyati; Putri Apria Ningsih; Lidya Anggraeni
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i2.218

This research is based on the movement of Return on Assets (ROA) at PT BTPN Syariah Tbk. which experienced a variable movement between 2018 and 2022. The purpose of this study was to determine the effect of the ratios of Capital Adequacy Ratio (CAR), Non Performing Financing (NPF), Operating Expenses and Operating Income (BOPO) which are independent variables in this study. Return on Assets (ROA) which is the dependent variable at PT BTPN Syariah Tbk. The research method used is a quantitative technique using a purposive sampling technique. The type of data used is basic data using the documentary data collection method resulting from the use of quarterly financial report data published on the official website of PT BTPN Syariah Tbk. The results of this study indicate that CAR, NPF, simultaneously have no significant effect on Return On Assets (ROA), while BOPO has a significant effect on Return On Assets (ROA), with a significance of 0.164 < ? 0.05 and a calculated t value of -1.458 which shows a negative direction, then NPF has a significance value of 0.681 > ? 0.05 and a calculated t value of -0.419 which indicates a negative direction and BOPO has a significant negative effect on ROA with a significance value of 0.000 BOPO < ? 0.05 and a calculated t value of -0.544 indicates a negative direction. Based on the results of the coefficient of determination test, it shows that as much as 67% of the variation in ROA which can be explained by variations of the three independent or independent variables, namely CAR, NPF and BOPO simultaneously, 33% is explained by other causes outside the model which are the contributions of other independent variables outside three variables.

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Andri Nofiar. Am

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ahmad.ashifuddin@gmail.com

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danang@apji.org

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Pusat Penelitian dan Pengadian pada Masyarakat Kampus Politeknik Kampar JL. Tengku Muhammad KM 2 Bangkinang - Riau

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Kab. kampar,

Riau

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Andri Nofiar. Am

Contact Email ahmad.ashifuddin@gmail.com

Phone +6285885852706

Journal Mail Official danang@apji.org

Editorial Address Pusat Penelitian dan Pengadian pada Masyarakat Kampus Politeknik Kampar JL. Tengku Muhammad KM 2 Bangkinang - Riau

Location Kab. kampar, Riau INDONESIA

Abstract

Abstract

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Abstract

Contact Name
Andri Nofiar. Am

Contact Email
ahmad.ashifuddin@gmail.com

Phone
+6285885852706

Journal Mail Official
danang@apji.org

Editorial Address
Pusat Penelitian dan Pengadian pada Masyarakat Kampus Politeknik Kampar JL. Tengku Muhammad KM 2 Bangkinang - Riau

Location
Kab. kampar,

Riau

INDONESIA