Jurnal Manajemen USNI
Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024

PEMASARAN BERKELANJUTAN : ANALISIS STRATEGI PT UNILEVER DALAM MEMPRODUKSIKAN PRODUK RAMAH LINGKUNGAN

Juanita, Rekha (Unknown)
Sumardi, Rizqi Angelika (Unknown)
Saleh, Mohamad Zein (Unknown)

Article Info

Publish Date
05 Feb 2024

Abstract

This research investigates the impact of sustainable marketing strategies implemented by PT Unilever on consumer acceptance of environmentally friendly products. PT Unilever, as a leading multinational company, has taken a serious commitment to producing products that prioritize environmental sustainability. The study explores how Unilever's marketing strategies have influenced consumer awareness of sustainable products, whether consumers are more likely to choose Unilever's sustainable products, and other impacts on the company's image and business sustainability. The results of this research provide a better scientific understanding of how companies can achieve success in marketing sustainable products and contribute to positive changes in consumer behavior.

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...