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All Journal Journal Of Management Science (JMAS) Jurnal Manajemen USNI
Sumardi, Rizqi Angelika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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PEMASARAN BERKELANJUTAN : ANALISIS STRATEGI PT UNILEVER DALAM MEMPRODUKSIKAN PRODUK RAMAH LINGKUNGAN Juanita, Rekha; Sumardi, Rizqi Angelika; Saleh, Mohamad Zein
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.390

Abstract

This research investigates the impact of sustainable marketing strategies implemented by PT Unilever on consumer acceptance of environmentally friendly products. PT Unilever, as a leading multinational company, has taken a serious commitment to producing products that prioritize environmental sustainability. The study explores how Unilever's marketing strategies have influenced consumer awareness of sustainable products, whether consumers are more likely to choose Unilever's sustainable products, and other impacts on the company's image and business sustainability. The results of this research provide a better scientific understanding of how companies can achieve success in marketing sustainable products and contribute to positive changes in consumer behavior.
Occupational self-efficacy and career adaptability in undergraduates who have participated in MBKM program Juanita, Rekha; Sumardi, Rizqi Angelika; Kaihatu, Veronica Anastasia Melany
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.413

Abstract

An internship experience can lead to an individual's confidence to perform work-related tasks, known as occupational self-efficacy. This belief will affect the individual's career adaptability, namely the individual's ability to adapt to career development, work transitions, and work problems, which in turn will help individuals deal with change and uncertainty in the world of work. One of the internship programs supported by the government is the Merdeka Belajar Kampus Merdeka program, more commonly referred to as MBKM. It aimed at increasing student competence through real work-related experiences, especially in internship and research schemes. This study aimed to determine the relationship between occupational self-efficacy and career adaptability in undergraduate MBKM program participants. Subjects in this study were collected using convenience sampling and obtained from 117 undergraduates who had participated in the MBKM program. A positive and significant relationship was found between occupational self-efficacy and career adaptability in undergraduate MBKM program participants with a total effect of 43.2%. Thus, the research hypothesis is accepted, namely that occupational self-efficacy affects career adaptability in undergraduate MBKM program participants.
Co-Authors Juanita, Rekha Kaihatu, Veronica Anastasia Melany Saleh, Mohamad Zein