Statement : Jurnal Media Informasi Sosial dan Pendidikan
Vol 14 No 1 (2024): Statement | Jurnal Media Informasi Sosial dan Pendidikan

PENGARUH KOMUNIKASI INTERPERSONAL CUSTOMER SERVICE TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA KCP TANAH TINGGI

Irwanda, Andri (Unknown)
Abdurahman, Ade Irfan (Unknown)
Pradesti, Ajeng (Unknown)



Article Info

Publish Date
23 Aug 2024

Abstract

The purpose of this study is to determine whether there is an influence between interpersonal communication on customer loyalty of Bank Syariah Indonesia KCP Tanah Tinggi, and measure the extent of the role or relationship of interpersonal communication on customer loyalty of Bank Syariah Indonesia KCP Tanah Tinggi. This type of research is correlational with a quantitative approach. The results of the study were obtained through hypothesis testing using the t test and obtained the results of a significant influence between interpersonal communication on the loyalty of Bank Syariah Indonesia customers with the results of the calculation of r count (2-tailed) of 0.000 <0.05 so that it was confirmed that Ha was accepted and Ho was rejected. Then the correlation between variable X (Interpersonal Communication) to variable Y (Customer Loyalty) can be seen from the results of the Spearman Rank correlation test which shows a value of 0.693 with a significance of 0.000> 0.05, it can be concluded that the strength of the correlation is 69.3% and has a positive and strong relationship

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Journal Info

Abbrev

statement

Publisher

Subject

Religion Education

Description

jurnal ini diterbitkan oleh Lembaga Penelitian dan Studi Kebijakan yang bernaung dibwah Perkumpulan Masyarakat Peduli Pendidikan (PMPP), menerima naskah hasil penelitian dalam bidang ilmu sosial diantaranya pendidikan, agama dan kajian ilmu sosial ...