Holistics Journal
Vol. 16 No. 1 (2024): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS

The Copywriting of Palembang Bird Park as a Tourism Destination in Palembang

Utami, Wahyuni Dianita (Unknown)
Simanjuntak, Tiur (Unknown)
Agustinasari, Evi (Unknown)



Article Info

Publish Date
30 Jun 2024

Abstract

This study explores the creation of a compelling copywriting script designed to promote the Palembang Bird Park. The methodology employed a systematic approach, encompassing idea generation, outline creation, research, material selection, message planning, structural arrangement, script drafting, testing, and finalization. Expert consultations were integral throughout the process, ensuring thoroughness and effectiveness. Data were gathered via observations and interviews, facilitating informed script development. Rigorous testing ensued, involving feedback from experts to refine content and language use. The outcome is a meticulously crafted script titled “Palembang Bird Park as a Tourism Destination in Palembang,” poised to captivate audiences and make a copywriting script to promote Palembang Bird Park.

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Journal Info

Abbrev

holistic

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

The aim of this journal is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of hospitality and linguistics. Holistics, particularly focuses on the main problems in the development of the sciences of hospitality and linguistics areas as follows: ...