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The Copywriting of Palembang Bird Park as a Tourism Destination in Palembang Utami, Wahyuni Dianita; Simanjuntak, Tiur; Agustinasari, Evi
Holistics (Hospitality and Linguistics) : Jurnal Ilmiah Bahasa Inggris Vol. 16 No. 1 (2024): HOLISTICS JOURNAL: HOSPITALITY AND LINGUISTICS
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study explores the creation of a compelling copywriting script designed to promote the Palembang Bird Park. The methodology employed a systematic approach, encompassing idea generation, outline creation, research, material selection, message planning, structural arrangement, script drafting, testing, and finalization. Expert consultations were integral throughout the process, ensuring thoroughness and effectiveness. Data were gathered via observations and interviews, facilitating informed script development. Rigorous testing ensued, involving feedback from experts to refine content and language use. The outcome is a meticulously crafted script titled “Palembang Bird Park as a Tourism Destination in Palembang,” poised to captivate audiences and make a copywriting script to promote Palembang Bird Park.
TRANSFORMING EDUCATION IN THE 5.0 ERA: A CASE STUDY ON THE DIGITAL READINESS OF ENGLISH LECTURERS AT POLYTECHNICS Hidayad, Ferri; Ridayani, Ridayani; Purwanto, Muhammad Bambang; Agustinasari, Evi
Language and Education Journal Vol 9 No 2 (2024): Language and Education Journal
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52237/lej.v9i2.896

Abstract

This study evaluated the readiness of English lecturers at the Darussalam Polytechnic to face the transformation of digital learning in the 5.0 era. Using a retrospective case study approach, this study identified the factors that affect lecturers' readiness and the challenges they face in adopting digital technology in teaching. Data were collected through in-depth interviews and observations, which were analyzed using descriptive and thematic analysis techniques. The study results showed that English lecturers at the Darussalam Polytechnic have a positive attitude towards digital learning and show an increase in technological literacy due to the COVID-19 pandemic. However, the limitations of technological infrastructure and the need for continuous training remained significant challenges. This study concluded that lecturers' readiness to face digital transformation was quite significant, but it still needed to be improved through infrastructure improvement, continuous training, and institutional support. The results of this research are expected to contribute to the development of educational policies and teaching practices at the Darussalam Polytechnic and other higher education institutions in Indonesia.
TRANSFORMING EDUCATION IN THE 5.0 ERA: A CASE STUDY ON THE DIGITAL READINESS OF ENGLISH LECTURERS AT POLYTECHNICS Ferri Hidayad; Ridayani; M. Bambang Purwanto; Evi Agustinasari
Language and Education Journal Vol. 9 No. 2 (2024): Language and Education Journal
Publisher : Language and Educational Journal

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Abstract

This study evaluated the readiness of English lecturers at the Darussalam Polytechnic to face the transformation of digital learning in the 5.0 era. Using a retrospective case study approach, this study identified the factors that affect lecturers' readiness and the challenges they face in adopting digital technology in teaching. Data were collected through in-depth interviews and observations, which were analyzed using descriptive and thematic analysis techniques. The study results showed that English lecturers at the Darussalam Polytechnic have a positive attitude towards digital learning and show an increase in technological literacy due to the COVID-19 pandemic. However, the limitations of technological infrastructure and the need for continuous training remained significant challenges. This study concluded that lecturers' readiness to face digital transformation was quite significant, but it still needed to be improved through infrastructure improvement, continuous training, and institutional support. The results of this research are expected to contribute to the development of educational policies and teaching practices at the Darussalam Polytechnic and other higher education institutions in Indonesia
Vocabulary Improvement for Language Learner: A Challenge and Perceptions: A Challenge and Perceptions Yuliana, Yuliana; Agustin, Ariya; Agustinasari, Evi; Purwanto, Muhammad Bambang
Asian Journal of Applied Education (AJAE) Vol. 3 No. 3 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajae.v3i3.9324

Abstract

English language education at the college student level is an important aspect of global higher education today. However, college students face various challenges that affect the effectiveness of English language learning. This research aims to find out the various challenges experienced by students to master English in an academic environment. Ten students enrolled in the D3 Hospitality study program for the third semester were interviewed for this study, which was carried out utilizing qualitative methodologies. The results revealed a number of challenges experienced by students in learning English such as difficulty understanding the material, complicated grammar pronounced and difficult to remember, lack of vocabulary mastered, differences between writing and pronunciation of English and feeling less confident when speaking English. The study also identified several strategies that can help address these challenges in hopes of improving English learning outcomes at the Polytechnics.
Penyuluhan Mengenai International Phonetic Alphabet Sebagai Sarana Pemahaman dan Peningkatan Keterampilan dalam Pengucapan Bahasa Inggris yang Akurat di Universitas Sumatera Selatan Palembang Moehamad Ridhwan; Tiur Simanjuntak; Evi Agustinasari; Risnawati Risnawati; Sunani Sunani
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2400

Abstract

This presentation aimed to disseminate knowledge about the International Phonetic Alphabet (IPA) to students of Sumatera Selatan University of Palembang. It is widely recognized that English pronunciation poses challenges due to several reasons. Firstly, many English words are not pronounced as they are spelled. Secondly, diphthongs often lack consistency from the way they are formed, in which combined vowels are producing sounds different from the original in the syllable. Thirdly, some letters are completely silent in certain contexts. Given these difficulties faced by English learners, the presenters sought to highlight the IPA as a practical solution to improve pronunciation accuracy. The feedback gathered after the session indicated that the presentation was highly informative and beneficial, as reflected in the students' responses documented in this report.
TRANSFORMING EDUCATION IN THE 5.0 ERA: A CASE STUDY ON THE DIGITAL READINESS OF ENGLISH LECTURERS AT POLYTECHNICS Ferri Hidayad; Ridayani; M. Bambang Purwanto; Evi Agustinasari
Language and Education Journal Vol. 9 No. 2 (2024): Language and Education Journal
Publisher : Universitas Islam Ogan Komering Ilir Kayuagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52237/g3zqtx64

Abstract

This study evaluated the readiness of English lecturers at the Darussalam Polytechnic to face the transformation of digital learning in the 5.0 era. Using a retrospective case study approach, this study identified the factors that affect lecturers' readiness and the challenges they face in adopting digital technology in teaching. Data were collected through in-depth interviews and observations, which were analyzed using descriptive and thematic analysis techniques. The study results showed that English lecturers at the Darussalam Polytechnic have a positive attitude towards digital learning and show an increase in technological literacy due to the COVID-19 pandemic. However, the limitations of technological infrastructure and the need for continuous training remained significant challenges. This study concluded that lecturers' readiness to face digital transformation was quite significant, but it still needed to be improved through infrastructure improvement, continuous training, and institutional support. The results of this research are expected to contribute to the development of educational policies and teaching practices at the Darussalam Polytechnic and other higher education institutions in Indonesia