Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Vol 4 No 2 (2024): Edisi Mei 2024

Systematic Literature Review : Pengaruh Service Quality terhadap Behavioral Intention

Ahir, Diana (Unknown)
Syafrizal Helmi Situmorang (Unknown)
Beby Karina Fawzee Sembiring (Unknown)

Article Info

Publish Date
17 May 2024

Abstract

The level of competitiveness in the marketing field is increasing. Consumer demands are becoming more diverse in terms of needs and preferences. The aim of this research is to investigate how service quality influences consumer or customer behavioral intention. The method used in this study is Systematic Literature Review. Article searches were conducted using Publish or Perish and other applications such as Mendeley and VOSViewer. The findings indicate that service quality affects customer satisfaction and loyalty, whereas service quality influences behavioral intention with customer satisfaction as a mediator.

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Journal Info
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Website

Abbrev

JAMEK

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Economics, Econometrics & Finance

Description

Jurnal Akutansi Manajemen Ekonomi dan Keuangan di Publikasikan oleh Forum Kerjasama Pendidikan Tinggi (FKPT) yang Berisi artikel yang diambil dari penelitian di bidang Akuntansi Manajemen, Ekonomi,manajemen Bisnis, Manajemen Sumber daya Manusia, Manajemen Pemasaran, manajemen strategis, manajemen ...