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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Ahir, Diana
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Economics, Econometrics & Finance

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Systematic Literature Review : Pengaruh Service Quality terhadap Behavioral Intention Ahir, Diana; Syafrizal Helmi Situmorang; Beby Karina Fawzee Sembiring
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1264

Abstract

The level of competitiveness in the marketing field is increasing. Consumer demands are becoming more diverse in terms of needs and preferences. The aim of this research is to investigate how service quality influences consumer or customer behavioral intention. The method used in this study is Systematic Literature Review. Article searches were conducted using Publish or Perish and other applications such as Mendeley and VOSViewer. The findings indicate that service quality affects customer satisfaction and loyalty, whereas service quality influences behavioral intention with customer satisfaction as a mediator.
Co-Authors Beby Karina Fawzee Sembiring Syafrizal Helmi Situmorang