PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov

The Influence of Products, Prices, Promotions, and Places on Purchase Decisions at PT. Arta Agrindo Subur Pratama Pekanbaru

Chandra, Stefani (Unknown)
Tianto, Agus (Unknown)
Veronica, Veronica (Unknown)
Ng, Martha (Unknown)
David, David (Unknown)

Article Info

Publish Date
25 Nov 2023

Abstract

The purpose of this study was to analyze the effect of product, price, promotion and place on purchasing decisions at PT Arta Agrindo Subur Pratama Pekanbaru. The population in this study were all customers who bought fertilizer at PT Arta Agrindo Subur Pratama Pekanbaru. The sampling technique used is the proposive sampling method. The sample size of this study was 80 respondents who were customers of PT Arta Agrindo Subur Pratama Pekanbaru. The data analysis technique used is multiple linear regression. The results of this study indicate that product, price, promotion have a positive and significant effect on purchasing decisions while place has no significant effect on purchasing decisions.

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Journal Info
PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Website

Abbrev

ICOBIMA

Publisher

INSTITUT BISNIS DAN TEKNOLOGI PELITA INDONESIA

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING (ICOBIMA) is a means to convey and develop ideas and thoughts in creating progress in the fields of business science, management, accounting, and other related fields. Some of the scopes of the discussion held by ICOBIMA are technology ...