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All Journal Procuratio : Jurnal Ilmiah Manajemen Bilancia : Jurnal Ilmiah Akuntansi PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Ng, Martha
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Products, Prices, Promotions, and Places on Purchase Decisions at PT. Arta Agrindo Subur Pratama Pekanbaru Chandra, Stefani; Tianto, Agus; Veronica, Veronica; Ng, Martha; David, David
International Conference on Business Management and Accounting Vol 2 No 1 (2023): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i1.4084

Abstract

The purpose of this study was to analyze the effect of product, price, promotion and place on purchasing decisions at PT Arta Agrindo Subur Pratama Pekanbaru. The population in this study were all customers who bought fertilizer at PT Arta Agrindo Subur Pratama Pekanbaru. The sampling technique used is the proposive sampling method. The sample size of this study was 80 respondents who were customers of PT Arta Agrindo Subur Pratama Pekanbaru. The data analysis technique used is multiple linear regression. The results of this study indicate that product, price, promotion have a positive and significant effect on purchasing decisions while place has no significant effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, CITRA MEREK, LABELISASI HALAL DAN CELEBRITY ENDORSER TERHADAP MINAT BELI SKINCARE SOMETHINC (STUDI KASUS PADA MASYARAKAT PEKANBARU) Ng, Martha; Setiawan, Endi
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4497

Abstract

This study aims to determine and analyze the effect of price, promotion and product quality on Apple smartphone purchasing decisions in Pekanbaru City. Sampling in this study using accidental sampling. This study uses primary data. In this study, primary data was obtained directly from respondents by dividing the price or list of statements in a predetermined sample. Secondary data is generally in the form of evidence, historical records or reports stored in published archives. The method used is multiple linear regression analysis with a sample size of 100 respondents. The research results show that product quality has a significant effect on Apple Smartphone purchasing decisions in Pekanbaru city, while Price and Promotion have no significant effect on Apple Smartphone purchasing decisions in Pekanbaru city. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk, citra merek, labelisasi halal dan celebrity endorser terhadap minat beli konsumen di kota Pekanbaru. Penentuan sampel dalam penelitian ini menggunakan accidental sampling. Penelitian ini menggunakan data primer. Dalam penelitian ini, data primer diperoleh langsung dari responden dengan membagi angket atau daftar pernyataan pada sampel yang telah ditentukan. Data sekunder umumnya berupa bukti, catatan atau laporan historis yang tersusun dalam arsip yang dipublikasikan. Metode yang digunakan adalah analisis regresi linier berganda dengan jumlah sampel 100 responden. Hasil Penelitian menunjukkan Kualitas Produk, citra merek, dan celebrity endorser berpengaruh positif dan signifikan terhadap minat beli skincare Somethinc, sementara labelisasi halal tidak berpengaruh signifikan terhadap terhadap minat beli skincare Somethinc.
FACTORS INFLUENCING THE LEVEL OF STOCK UNDERPRICING IN COMPANIES CONDUCTING INITIAL PUBLIC OFFERINGS REGISTERED ON THE IDX FROM 2017–2021 Ng, Martha; Putri, Novita Yulia; Chandra, Stefani; Saragih, Agnes Debora
Bilancia : Jurnal Ilmiah Akuntansi Vol 8 No 4 (2024): Bilancia : Jurnal Ilmiah Akuntansi
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/bilancia.v8i4.4696

Abstract

This study aims to analyze the factors influencing stock underpricing in companies conducting Initial Public Offerings (IPOs) from 2017 to 2021. This study uses secondary data obtained from the official website of the Indonesia Stock Exchange (IDX). The sample comprises 137 companies, selected through purposive sampling. Data analysis is conducted using SPSS software, with methods including classical assumption tests, multiple regression analysis, and hypothesis testing. The results indicate that only Company Size has a significant influence on stock underpricing. In contrast, Industry Type, Company Age, Return on Assets (ROA), and Debt to Equity Ratio (DER) show no significant influence on stock underpricing. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi underpricing saham pada perusahaan-perusahaan yang melakukan penawaran umum perdana atau IPO pada tahun 2017-2021. Penelitian ini menggunakan data sekunder yang diperoleh dari website resmi Bursa Efek Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 137 perusahaan dan teknik pengambilan sampel dilakukan dengan cara sampel purposive sampling. Dengan menggunakan perangkat lunak SPSS serta metode analisis data yang digunakan terdiri dari antara lain: analisis uji asumsi klasik, analisis regresi berganda, dan uji hipotesis. Dari penelitian ini diperoleh kesimpulan bahwa hanya Ukuran Perusahaan berpengaruh dan signifikan terhadap underpricing saham. Sedangkan jenis industri, umur perusahaan, Retrun on Asset (ROA), dan Debt to Equity ratio (DER) tidak berpengaruh dan tidak signifikan terhadap underpricing saham.
STRATEGI SUKSES PENULISAN KARYA ILMIAH BAGI SISWA SMA SANTA MARIA PEKANBARU Ng, Martha; Chandra, Teddy; Wijaya, Evelyn; David, David; Miran, Ikas; Chandra, Jennifer
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v4i2.4849

Abstract

Kegiatan pengabdian masyarakat diselenggarakan di SMA Santa Maria Pekanbaru dengan tema ”Strategi Sukses Penulisan Karya Imiah Bagi Siswa SMA Santa Maria Pekanbaru”. Tujuan pelaksanaan PKM adalah untuk memberikan edukasi kepada siswa mengenai pemahaman dan teknik penulisan karya ilmiah. Fenomena yang ditemukan dilapangan bahwa menulis suatu karya ilmiah seringkali menjadi tugas yang menantang bagi siswa. Kegiatan PKM diikuti oleh siswa kelas X SMA Santa Maria Pekanbaru sebanyak 103 orang yang dilaksanakan di Aula Seminar SMA Santa Maria. Bentuk pengabdian dalam kegiatan ini mencakup pemaparan materi serta contoh karya tulis ilmiah kepada siswa kemudian dilanjutkan dengan sesi diskusi dan sesi tanya jawab. Hasil dari kegiatan ini adalah terlaksananya kegiatan PKM dengan lancar dan mendapatkan respon positif dari siswa.
Pengelolaan Manajemen Keuangan Keluarga bagi Fiskawati pada Kantor Pelayanan Pajak Kota Pekanbaru Ng, Martha; Chandra, Jennifer; Wijaya, Evelyn; David, David; Chandra, Teddy; Fransisca, Luciana
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i1.5172

Abstract

Managing family finansial is not simple, as it requires planning, financial allocation, implementation and evaluation so that financial management can run effectively and efficiently. This community service activity aims to improve household financial understanding and skill by providing practical knowledge on how to manage finance well. The training was conducted at the Pekanbaru City Tax Service Officer for fiskawati officers to improve understanding of financial concepts and prevent poor financial management. The positive respond demonstrated the relevance and needed for this training, which is expected to improve family financial literacy and well being.
Co-Authors Chandra, Jennifer Chandra, Stefani David David Fransisca, Luciana Miran, Ikas Putri, Novita Yulia Saragih, Agnes Debora Setiawan, Endi Teddy Chandra Tianto, Agus VERONICA VERONICA Wijaya, Evelyn