Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Vol 5 No 2 (2023): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)

Pendampingan secara Daring untuk Peningkatan Kapabilitas Pelaku Usaha Mikro dan Performa Usaha

Rebecca, Yemima Tanya (Unknown)
Nathalia, Kintania (Unknown)
Harsono, Elizabeth Christy (Unknown)
Widjaja, Steven (Unknown)
Nurkholis, Ilham (Unknown)
Djauhari, Jason (Unknown)
Gerrald, Greg (Unknown)
Suhartanto, Eko (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

The increase in the number of micro, small and medium enterprises (MSMEs) has had a positive effect on the Indonesian economy. However, the pandemic has suppressed MSME activities in various regions in Indonesia, including MSMEs in Kuningan Regency, one of which is the Family Fried Chicken (FFC) micro business. This article discusses operational, marketing and financial strategies that can be implemented to assist FFC business owners in developing their business. The preparation of these strategies was carried out by the owner of the FFC and a group of third year Prasetiya Mulya University students. In implementing these strategies, students provide assistance for four months online. For students, this activity is part of the Community Development course, which is a four credit course.

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Journal Info
Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Website

Abbrev

JPM

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Description

JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta ...