<![CDATA[This research attempts to uncover the manipulation of lexical relations in building cultural humor by applying embedded case study that uses qualitative methods to analyze data from the YouTube Shorts of the ISMO account. The data was purposively collected from popular videos on the channel. The analysis reveals that stand-up comedians use lexical relations, such as hyponymy, meronymy, antonymy, and homonymy, to create cultural humor through hook and punchline. Unlike previous studies, this research explains how lexical relations are constructed in humor with a hook-punchline structure. It also shows how certain types of lexical relations can be utilized by breaking them down into hook and punchline keywords or by combining them directly through stories or narratives. This information can serve as a reference not only for the audience but also for comedians to develop more creative methods of building humor.]]>
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