The aim of this research is to examine the influence of Religiosity, Location and Social Affairs on Students' Interest in Choosing a Sharia Business Management Study Program (Study of Undergraduate Students in Sharia Business Management at UIN Raden Mas Said Surakarta). This research uses a population of students from Surakarta. The sample was selected using a non- probability sampling method, totaling 300 respondents by distributing questionnaires online using Google Form. The analysis technique used was multiple linear regression. The results research are that there is a positive influence on Location and Social Affairs on Interest in Choosing a Sharia Business Management Study Program (Study for Undergraduate Students in Sharia Business Management at UIN Raden Mas Said Surakarta) while Religiosity has no influence. Keywords: Religiosity, Location, Social, and Interests
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