International Journal of Sustainable Applied Sciences (IJSAS)
Vol. 2 No. 1 (2024): January 2024

Business Model Canvas: Online Business Strategy at Pekanbaru Fishing Equipment Store

Muhammad Fahrozi (Unknown)
Nia Anggraini (Unknown)
Irsyadi Zain (Unknown)
Erfa Okta Lussianda (Unknown)
Awliya Afwa (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

This research explores the feasibility of an online business strategy for "Toko Serba Pancing" (Fishing Equipment Store) in Pekanbaru, Indonesia, considering the shift in consumer behavior from traditional to online platforms, triggered by the COVID-19 pandemic. The study employs qualitative analysis using Porter's 5 Forces, Business Model Canvas, and SWOT analysis. The findings reveal that "Toko Serba Pancing" adopts a Business-to-Customer (B2C) model in its online strategy, focusing on providing unique fishing bait not readily available elsewhere. SWOT analysis indicates potential opportunities outweighing threats externally, with strengths outweighing weaknesses internally. Despite identified weaknesses, the store has significant potential for development. The business strategy that can be implemented is Webrooming via social media, search engines, and e-commerce.

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Journal Info
International Journal of Sustainable Applied Sciences (IJSAS)
Website

Abbrev

ijsas

Publisher

MULTITECH PUBLISHER

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Journal of Sustainable Applied Sciences (IJSAS) is an open-access, peer-reviewed and refereed international journal published by MultiTech Publisher. The main objective of IJSAS is to provide an intellectual and collaborative platform for international scholars. IJSAS aims to promote ...