ISCO
Vol. 1 No. 2 (2023): Isco- Desember

Transformation of MSMEs in Putrapinggan Village Through Digital Marketing Training for Technology-Based Development

Dedeh Sri Sudaryanti (Unknown)
Andri Helmi Munawar (Unknown)
Ageng Asmara Sani (Unknown)
Allicia Deana Santosa (Unknown)

Article Info

Publish Date
06 Dec 2023

Abstract

The development of micro, small, and medium enterprises (MSMEs) play a crucial role in a country's economy. However, many MSMEs still face challenges in leveraging digital technology and online marketing to expand their businesses. This research aims to implement digital marketing training as an effort to enhance the technological capabilities of technology based MSMEs in Putrapinggan Village, Pangandaran Regency. The training method involves providing fundamental knowledge on digital marketing, online marketing strategies, social media management, and digital performance analysis.

Copyrights © 2023




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Journal Info
ISCO
Website

Abbrev

isco

Publisher

Yayasan Putra Adi Dharma

Subject

Other

Description

INCLUSIVE SOCIETY COMMUNITY SERVIES (ISCO) is an academic journal that focuses on community service publications carried out by practitioners and academics in the field of community service. This journal aims to document and disseminate relevant knowledge and experience in an effort to improve ...