Tabsyir: Jurnal Dakwah Dan Sosial Humaniora
Vol. 5 No. 3 (2024): Juli : Jurnal Dakwah dan Sosial Humaniora

Dampak Media Sosial terhadap Perilaku Konsumtif Remaja di Era Digital

Nanang Hunaifi (Unknown)
Phitsa Mauliana (Unknown)
Ricky Firmansyah (Unknown)
Yunika Komalasari (Unknown)
R. Dewi Sulastriningsih (Unknown)
Srie Wijaya Kesuma Dewi (Unknown)



Article Info

Publish Date
04 Jul 2024

Abstract

The development of information and communication technology has brought significant changes in various aspects of life, including the consumer behavior of teenagers. This study aims to examine the impact of social media on teenage consumer behavior using the Systematic Literature Review (SLR) method. Analysis of various studies shows that social media has a significant influence on teenage consumer behavior. Targeted advertisements, influencers, and social media content are the main factors influencing teenagers' purchasing decisions. Intensive use of social media is also correlated with an increase in unhealthy and excessive consumer behavior. This research highlights the importance of education on healthy social media usage, the role of families and schools in guiding teenagers, and stricter government policies regarding social media advertisements. Recommendations for further research and practical interventions are also provided to mitigate the negative impact of social media on teenage consumer behavior.

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Journal Info

Abbrev

Tabsyir

Publisher

Subject

Religion Humanities Social Sciences

Description

Ruang lingkup jurnal ini meliputi kajian nash, kajian lapangan dengan berbagai perspektif baik dari sudut pandang komunikasi dan penyiaran Islam, penyuluhan Islam, manajemen dakwah dan pengembangan umat ...