Article Per Year (5 Year)
p-Index From 2020 - 2025
1.431
P-Index
This Author published in this journals
All Journal AdMathEdu : Jurnal Ilmiah Pendidikan Matematika, Ilmu Matematika dan Matematika Terapan Business Innovation and Entrepreneurship Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Tabsyir: Jurnal Dakwah Dan Sosial Humaniora PESHUM
Srie Wijaya Kesuma Dewi
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Development of a Business Strategy Using SWOT Analysis in Palasari Coffee in Bandung Yosep Hernawan; Musafa Musafa; Srie Wijaya Kesuma Dewi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 1 (2020): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.702 KB) | DOI: 10.35899/biej.v2i1.49

Abstract

In 2016, West Java was awarded as best coffe in the world at the Expo Coffee event. One of regions thar represented Jawa Barat is palasari coffee, Kampung Legok Nyenang, Desa Girimekar, Kabupaten Bandung. This potenstial is expected to increase and improve their quality of life of its citizen. It would require a draft development strategy in order to optimize the potential of palasari coffee. This research will accommodate the needs of the design and development of business strategies palasari coffee. Retrieval of data was taken from palasari coffee using interview and observation methods. The collected data is processed and analyzed using analysis tool SWOT, IFAS & EFAS tables and SWOT matriks. The conclusion is that the position of the palasari coffee is at a favorable stage. The result has a score of strength greater than weakness score, and an opportunity score greater than the threat score. It is in quadrant 1 (growth). The implementation of the appropriate strategy is expected palasari coffee can continue to grow and develop as one of the potential assets of the region.
APLIKASI PEMBOBOTAN, RATING & SKORING PADA ANALISIS SWOT MASA KONDISI COVID-19 DIPERKEBUNAN KOPI PALASARI KABUPATEN BANDUNG Yosep Hernawan; Musafa Musafa; Srie Wijaya Kesuma Dewi
AdMathEdu : Jurnal Ilmiah Pendidikan Matematika, Ilmu Matematika dan Matematika Terapan Vol 10, No 1: Juni 2020
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/admathedu.v10i1.17947

Abstract

Indonesia termasuk salah satu negara yang mengalami tragedi global pandemi covid-19.Semua bidang terdampak, sehingga semua warga negara memerlukan penyesuaian dengan gaya hidup saat pandemi seperti ini.Pada aspek perekonomian, implikasi ini akan sangat terasa pada bidang pariwisata, perdagangan dan investasi. Mengerucut pada bidang perdagangan, keberadaaan Usaha Mikro, Kecil, dan Menengah (UMKM) adalah yang paling rentan goyah.Salah satu UMKM yang terdampak adalah perkebunan dan café Kopi Palasari yang terletak di Kampung Legok Nyenang, Desa Girimekar Kabupaten Bandung, Jawa Barat.Sebagai langkah pertama pemetaan strategi terkait adanya perubahan lingkungan eksternal maka akan lebih mudah menggunakan metode analisis SWOT. Pengembangan strategi menggunakan analisis SWOT diharapkan dapat mempertahankan omset atau bahkan meningkatkannya.Pada penelitian ini, peneliti menggunakan analisi swot, ifas, efas, dan grand strategy dengan membatasi bahasan pada aspek-aspek lingkungan internal dan eksternal yang terdampak lan gsung saat pandemi covid-19 di perkebunan Kopi Palasari Kabupaten Bandung.Hasil analisis SWOT perkebunan Kopi Palasari menempatkannya pada kuadran growth, dimana kuadran ini lebih efektif menerapkan strategi strength-opportunity (SO) yang menitikberatkan pada strategi pertumbuhan yang agresif dengan mengoptimalkan kekuatan dan memanfaatkan peluang yang tersedia. Adapun ancaman yang timbul akibat adanya pendemi covid-19 sebenarnya dan seharusnya tidak akan terlalu berpengaruh banyak pada omset, jika tetap fokus pada penyusunan dan pelaksanaan strategi SO, dimana kekuatan dan peluang tidak terdampak secara signifikan oleh pandemi.
Dampak Media Sosial terhadap Perilaku Konsumtif Remaja di Era Digital Nanang Hunaifi; Phitsa Mauliana; Ricky Firmansyah; Yunika Komalasari; R. Dewi Sulastriningsih; Srie Wijaya Kesuma Dewi
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 5 No. 3 (2024): Juli : Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v5i3.1412

Abstract

The development of information and communication technology has brought significant changes in various aspects of life, including the consumer behavior of teenagers. This study aims to examine the impact of social media on teenage consumer behavior using the Systematic Literature Review (SLR) method. Analysis of various studies shows that social media has a significant influence on teenage consumer behavior. Targeted advertisements, influencers, and social media content are the main factors influencing teenagers' purchasing decisions. Intensive use of social media is also correlated with an increase in unhealthy and excessive consumer behavior. This research highlights the importance of education on healthy social media usage, the role of families and schools in guiding teenagers, and stricter government policies regarding social media advertisements. Recommendations for further research and practical interventions are also provided to mitigate the negative impact of social media on teenage consumer behavior.
DIGITALISASI SEKOLAH SEBAGAI METODE PEMBELAJARAN DI ERA PENDIDIKAN 4.0 Firmansyah, Ricky; Yunika Komalasari; Srie Wijaya Kesuma Dewi; Phitsa Mauliana; R. Dewi Sulastriningsih; Nanang Hunaifif
Jurnal Sosial Humaniora dan Pendidikan Vol. 2 No. 3 (2023): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v2i3.1052

Abstract

Revolusi industri 4.0 telah membuat bidang pendidikan agar beradaptasi dengan pesatnya perkembangan teknologi informasi sehingga dapat memanfaatkannya sebagai sarana yang lebih canggih demi mendukung kelancaran proses pembelajaran. Para ahli kemudian menggunakan istilah Pendidikan 4.0 untuk menjelaskan macam-macam cara integrasi teknologi informasi baik yang secara fisik maupun virtual dalam proses pembelajaran. Digitalisasi ini sebenarnya bukanlah hal baru dalam bidang Pendidikan, namun istilah ini kurang mendapat perhatian karena sudah berada pada zona nyaman yang membuat kebiasaan lama pada proses pembelajaran selalu dipertahankan dan membuat tidak ada inovasi dalam pembelajaran dan terkesan monoton. Kurikulum kini telah berubah dan menuntut guru dan peserta didik mau tidak mau keluar dari zona nyaman tadi yang membuat mereka mesti lebih berpikir dan kreatif untuk menciptakan suasanya belajar sehingga mampu menghadapi persaingan. Dengan metode studi literatur, penelitian ini dilakukan guna mengetahui bagaimana penerapan digitalisasi sekolah sebagai metode pembelajaran di era pendidikan 4.0 di tingkat sekolah dasar dan menengah? Hasil dari penelitian ini yaitu digitalisasi sekolah mampu memudahkan proses KBM karena peserta didik dapat mengakses seluruh bahan ajar maupun ujian melalui jaringan. Kemendikbud tidak hanya mendorong para peserta didik untuk pintar dalam mengoperasikan gawai (gadget) pada proses pembelajaran, akan tetapi juga menekankan peningkatan kompetensi bagi guru di bidang TIK. Berbagai upaya dilakukan oleh Kemendikbud dalam meningkatkan kompetensi guru, salah satunya melalui Pustekkom dengan menyelenggarakan program Pembelajaran Berbasis TIK (PembaTIK).
Pembinaan Usaha Rumahan Keripik Pangsit Melalui Bantuan Modal Dan Pemberdayaan Berbasis Digital Srie Wijaya Kesuma Dewi; Yunika Komalasari; R. Dewi Sulastriningsih; Ricky Firmansyah; Phitsa Mauliana; Nanang Hunaifi
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 4 (2023): Desember : Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i4.210

Abstract

Community poverty alleviation must be addressed more innovatively, creatively and skillfully in order to be able to create new business opportunities (for example through entrepreneurship) to meet their various needs. Entrepreneurship is one way to overcome poverty and reduce unemployment rates. Among several examples of this entrepreneurship is the home industry, namely a home industry where the business is done at home which empowers the people around the environment and reduces unemployment by absorbing it. In connection with this condition, there are several problems in terms of economic empowerment through the home industry in the food sector, including the low level of knowledge and understanding of home industry players, especially in relation to marketing, including online promotion, and the low level of human resource capacity of home business actors. The method used in this community service activity is digital-based empowerment in the form of online marketing and product promotion techniques. Community service activities with partners in the wonton chips home business that have been carried out have resulted in the fact that digital-based empowerment is very necessary. Considering the times and technological advances, it is a necessity that business actors are able to adapt to these conditions. Through this activity, partners gain an understanding of digital-based empowerment, product diversification, and the important role of home business actors in supporting the nation's economy. This digital-based empowerment is expected to increase production, marketing and business turnover, as well as to build relationships between universities and the community.
Analisis Implementasi Online Food Delivery (OFD) Sebagai Strategi Pemasaran Digital di Food Court Tjendana Food Point R. Dewi Sulastriningsih; Srie Wijaya Kesuma Dewi; Yunika Komalasari; Phitsa Mauliana; Ricky Firmansyah; Nanang Hunaifi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1740

Abstract

The culinary business experiences continuous growth, the number of culinary businesses that keep popping up. The trigger for the growth of the culinary business is the presence of various online promotional media, including online food delivery. The purpose of this research is to analyze internal and external factors in online marketing using OFD MSME food at Tjendana Food Point. The method used is descriptive qualitative method. Data validity tests were carried out, namely data reduction, triangulation, and data display. The results of the study show that ordering food through OFD increases during Covid-19, the holiday season, and when OFD applicators apply promos. Apart from these moments, ordering food through OFD seemed normal. Apart from serving food delivery, OFD has also become a trend in modern society, which is a way to order food using a smartphone through an OFD provider application. For business actors, the presence of OFD is an alternative to being able to open a food business even if they do not have a shop or restaurant or when the place of business is not possible to receive guests. In addition to the perceived benefits, business actors, customers and driver-partners also feel that the tariffs applied by OFD applicators make prices high for customers but income for business actors and drivers tends to be minimal.
Peran Teknologi Informasi Pada Pendidikan Informal Melalui Komunikasi Lintas Generasi Di Era Digital R. Dewi Sulastriningsih; Yunika Komalasari; Srie Wijaya Kesuma Dewi; Wildan Wiguna; Phitsa Mauliana; Nanang Hunaifi; Firmansyah, Ricky
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 4: Juni 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i4.9772

Abstract

Informal education through intergenerational communication in the digital era plays a crucial role in enhancing understanding, skills, and relationships across generations amid the rapid advancement of technology. This study discusses the challenges and opportunities arising from the technological gap between younger generations, who are more proficient with digital devices, and older generations, who often struggle to adapt to these advancements. Intergenerational communication can be enriched by leveraging digital technology, but it must be balanced with approaches that consider the differing communication preferences of both groups. Digital literature, such as digital storytelling, messaging apps, and video call platforms, can serve as effective tools for strengthening interactions and knowledge transfer across generations. Furthermore, digital literacy, encompassing both technical skills and understanding of ethics and privacy, is vital for informal education in intergenerational contexts. This study also emphasizes the importance of inclusive intergenerational training programs to enrich learning experiences and foster social bonds. By combining face-to-face and digital communication, intergenerational informal education can bridge the digital divide and enhance collaboration between generations. Through these strategies, informal education in the digital age can help create a more connected, inclusive, and supportive society.
Pelatihan Penerapan Online Food Delivery (OFD) Sebagai Strategi Pemasaran Digital Usaha Mikro di Kedai Makan Dimsum Roda Berkah Ricky Firmansyah; R. Dewi Sulastriningsih; Srie Wijaya Kesuma Dewi; Yunika Komalasari; Phitsa Mauliana; Nanang Hunaifi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2023): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i3.653

Abstract

One of the culinary businesses that is currently in great demand by the public in Greater Bandung is dimsum. Currently, dimsum is a ready-to-eat processed food that has been widely sold, from restaurants to street vendors. The development of market trends for dimsum products as well as public demand for practical food will encourage other entrepreneurs to take advantage of similar business opportunities. In today's modern era, with the rapid development of technology, people have to keep abreast of lifestyle changes such as consuming practical food, including how to order food through online food delivery (OFD). This community service activity is carried out to provide training on entrepreneurship, business strategy, OFD implementation, and strategies for dealing with competition between OFD users for the Roda Berkah Dimsum Sushi micro-business actor. The results of this activity are expected to have a positive influence, especially in increasing the business results undertaken by partners.
Co-Authors Hernawan, Yosep Komalasari, Yunika Musafa Musafa Nanang Hunaifi, Nanang Nanang Hunaifif Phitsa Mauliana, Phitsa R. Dewi Sulastriningsih Ricky Firmansyah Wildan Wiguna