Journal of Management and Digital Business
Vol. 4 No. 2 (2024): Journal of Management and Digital Business

Strategi pengembangan inovasi produk lokal makanan tiwul dalam peningkatan daya tarik wisata Kabupaten Gunung Kidul

Nugroho, Dwi Yoso (Unknown)
Triyono, Joko (Unknown)



Article Info

Publish Date
26 Jul 2024

Abstract

This research aims to identify effective development strategies for attracting tourists to Gunungkidul Regency, especially regarding Nasi Tiwul culinary tourism. This research is library research. Research findings show that Nasi Tiwul has a high urgency in increasing tourism attractiveness in Gunungkidul Regency based on its cultural value, ability to diversify culinary delights, local economic benefits, environmental sustainability, tourist attractiveness, and potential for increasing employment opportunities. With the proper strategic steps, Nasi Tiwul can become one of the culinary icons of Gunungkidul Regency, known locally and internationally. However, there are several inhibiting factors in developing Nasi Tiwul as part of local tourism namely Nasi Tiwul is considered old school or ancient food, tourists, especially young people, do not really like Nasi Tiwul, there is a lack of innovation in serving Nasi Tiwul, and unstable cassava production.

Copyrights © 2024






Journal Info

Abbrev

jmdb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, ...