Business and Investment Review
Vol. 1 No. 2 (2023)

Analyisis of Marketing for Export Products of Coconut Shell Charcoal Briquettes

Sauqy, Muhammad Syafiqus (Unknown)
Iryanti, Endang (Unknown)

Article Info

Publish Date
22 Dec 2023

Abstract

This research contains an analysis of the marketing mix strategy towards the export of coconut shell charcoal briquette products. This research, which uses a qualitative study method, aims to provide information to briquette charcoal business actors on the export potential of briquette charcoal with a marketing mix strategy approach and SWOT analysis results. The results of this study provide the convenience obtained in marketing briquetted charcoal products effectively and efficiently

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Journal Info
Business and Investment Review
Website

Abbrev

birev

Publisher

CV. Lenggogeni Data Publishing

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, ...