Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Golden Ratio of Mapping Idea and Literature Format Business and Investment Review
Sauqy, Muhammad Syafiqus
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Analyisis of Marketing for Export Products of Coconut Shell Charcoal Briquettes Sauqy, Muhammad Syafiqus; Iryanti, Endang
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.78

Abstract

This research contains an analysis of the marketing mix strategy towards the export of coconut shell charcoal briquette products. This research, which uses a qualitative study method, aims to provide information to briquette charcoal business actors on the export potential of briquette charcoal with a marketing mix strategy approach and SWOT analysis results. The results of this study provide the convenience obtained in marketing briquetted charcoal products effectively and efficiently
The Influence of Brand Image and Brand Trust on Purchase Decisions of McDonald's in Surabaya Sauqy, Muhammad Syafiqus; Ariescy, Reiga Ritomiea
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1380

Abstract

This research examined the influence of brand image and trust on purchasing decisions at McDonald's in Surabaya. The research method used is quantitative, with data collection techniques through questionnaires from 112 respondents in East Surabaya. The sampling technique used in this research is non-probability sampling in the form of quota random sampling. Data were processed using Smart Partial Least Squares (SmartPLS) software. The test results show a significant influence of brand image on purchasing decisions, while brand trust has an insignificant effect.
Co-Authors Endang Iryanti Reiga Ritomiea Ariescy, Reiga Ritomiea