The Influence of TikTok Social Media and Glow Up Trends on the Purchasing Interest of Cosmetic Products Among Residents of Boarding Houses in Padang Bulan

Simanungkalit, Betharia Agus Melli
Hasman, Haryaji Catur Putera
Salqaura, Siti Alhamra

INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Vol 6 No 4 (2023): International Journal of Education, information technology   and others (IJEIT)

This research aims to examine the influence of social media and the glow-up trend on the purchasing interest of cosmetic products among boarders in Padang Bulan. The study employs a quantitative method with an associative approach. The population for this research consists of boarders in Padang Bulan, with a sample of 90 respondents. Data analysis is conducted using multiple linear regression tests. The results indicate that, partially, TikTok social media has a positive and significant effect on purchasing interest, and the glow-up trend has a positive and significant effect on purchasing interest. Simultaneously, TikTok social media and the glow-up trend have a positive and significant effect on purchasing interest. The coefficient of determination results show that the dependent variable of TikTok social media can be explained by the glow-up trend and purchasing interest by 17.3%, while the remaining 82.7% is influenced by other variables beyond the scope of this study.