Pengaruh Penerapan E-Commerce terhadap Keputusan Pembelian pada skala UMKM

Ayu Falufi, Delfi
Chaniago, Harmon

International Journal Administration, Business & Organization
Vol 5 No 3 (2024): IJABO

This research aims to analyze the influence of implementing e-commerce on purchasing decisons on the MSME in Bandung, Indonesia. The research methodology used was descrptive quantitative, with primary data collected through distributing questionnaires to 108 respondents who implemented e-commerce. Data analysis involved descriptive, correlation and simple regression approaches. The findings of this research show that the application of e-commerce has a positive and significant effect on purchasing decisions on the SMEs scale.